Important to recognize where we were pre-COVID with the box office
Disney was already shifting several live action titles to Disney+, WB was standing up a D2HBO division, etc.
Theatrical was becoming a $750MM+ or $1B+ only channel for the majors
And even then, it was risky
Disney was already shifting several live action titles to Disney+, WB was standing up a D2HBO division, etc.
Theatrical was becoming a $750MM+ or $1B+ only channel for the majors
And even then, it was risky
2019 had more bombs, bigger bombs, more disappointments, and bigger film-to-sequel declines than ever before
And the major franchises had 40% of the box office https://www.matthewball.vc/all/franchisefatigue
And the major franchises had 40% of the box office https://www.matthewball.vc/all/franchisefatigue