NEW INTERVIEW with a Domino's Franchisee Owner in Sydney

Domino's use AI to front run your orders so they can deliver your pizza in under 15 minutes

$DMP.AU $DPZ

https://inpractise.com/articles/dmp-franchisee?utm_source=twitter&utm_medium=organic&utm_campaign=dpm

'Domino's realized that the delivery time is the delivery time...the other bits you can control are the order entry up to the making, processing, cutting and disptaching'

Domino's have cameras on the ovens to detect incomplete orders and automatically notify workers to improve efficiency

'I actually thought (fortressing) was a very good strategy'

Penalty rates crushed the economics of Australian franchisees

Fortressing is clearly a good strategy but poses a risk for leveraged franchisees who choose marginal plots

Even if cash paybacks are extending slightly given online pressure, the Domino's system is a unique asset