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Getting impacted by Core Algorithm Updates can be stressful, but please remember that there is only so much you have control over.
Here's a few things to focus on over the next 2 weeks. [Thread] https://twitter.com/searchliaison/status/1334521448074006530
Here's a few things to focus on over the next 2 weeks. [Thread] https://twitter.com/searchliaison/status/1334521448074006530
(1) Communication is key: Over communicate with your team, clients and business stakeholders.
(2) Re-visit your reporting plan: Ensure that you're monitoring and reporting on critical metrics for yourself and your competitors.
(3) Don't rush into theories: It's a core update, it's evaluating your website as a whole rather than this "one change" you did to your site a month ago. Don't rush into theories or assumptions.
(4) Share your learnings: We work in an industry full of thousands of people who are keen to share their knowledge and learnings with one another. Get involved in these conversations, ask questions and share your knowledge (openly and kindly).
(5) Evaluate the best plan forward: Whether you're impacted or not, ensure you have a clear plan on how to continue optimising your website that's closely aligned with the business KPIs.
Whilst some might feel fairly obvious; it's easy to get bogged down in the detail and not take a step back and *breathe* 
