When I first made candles my core friends supported but not all. & instead of typing angry post as to why they aren’t, I swallowed a hard pill: it just wasn’t that good

Secondly, I don’t want to sell things that only people who knew me would buy. It’s unsustainable long term relying on friends & family to support.

So I scrapped it. Reflected HARD on the target market I wanted to reach and designed something that would fit. Something that can’t be overlooked by friend, family or foe

Also stepping up the quality & style of your pictures/website. All my pictures, I take myself on my iPhone or Nikon. White paper, the sun & my phone. That’s it.

On the website, describe your products. Walk them through an experience using your product. How would they feel etc. Essentially don’t [need] anything you offer BUT you can make them feel like they do.