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To help 'Generation Default' overcome barriers to #PensionEngagement, Scott West and Gary DeMoss from Invesco Consulting recommend 4 rules for communicating with savers - the 4 Ps approach. Join the event: http://ow.ly/LrF150CByZR
1) Positive: Too often, messages focus on how savers are missing out, not what they can get if they act. ‘You can’ is more likely to engage than ‘you should’. #PensionEngagement
2) Plausible: People are pragmatic. A credible presentation of the benefits of saving is more likely to connect than visions of a dream retirement. #PensionEngagement
3) Plain spoken: Technical language creates barriers to engagement. Plain-spoken alternatives attract more interest amongst pension scheme members. #PensionEngagement
4) Personal: Messages should be framed from the individual’s point of view, rather than the scheme’s or employer’s perspective. ‘You’ is more engaging than ‘us’. #PensionEngagement
