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JK BRAND REPUTATION INDEX (BR)1.
A Thread :
A lot of people don’t know how BR works and there's a common misconception that comebacks are the most important thing when calculating BR (is that true?)#Jeongguk #Jungkook #ジョングク
#정국 #전정국 #BTS @BTS_twt
2.
IDOLS ARE PRODUCTS ?
Idols are sold to us as products.
They are an investment made by the company in order to profit from their likeness as well as their artificial image made to sell to the public.
A good company can differentiate themselves from other companies,
IDOLS ARE PRODUCTS ?Idols are sold to us as products.
They are an investment made by the company in order to profit from their likeness as well as their artificial image made to sell to the public.
A good company can differentiate themselves from other companies,
3.
in kpop's case, that could be by what type of groups they produce (ex. visual, cute, "swaggy" or the plagiarism group) or a scandal, something that's not favorable to the general public, and if it were to occur, it can highly affect the company, and or idol.
in kpop's case, that could be by what type of groups they produce (ex. visual, cute, "swaggy" or the plagiarism group) or a scandal, something that's not favorable to the general public, and if it were to occur, it can highly affect the company, and or idol.
4.
By doing this, the idol represents the company and the company represents the idol.
BRAND REPUTATION
How a particular brand (whether for an individual or a company) is viewed by others.
A favorable
BRAND = Relevancy & Differentiation
REPUTATION = Legitimacy
By doing this, the idol represents the company and the company represents the idol.
BRAND REPUTATIONHow a particular brand (whether for an individual or a company) is viewed by others.
A favorable
BRAND = Relevancy & Differentiation REPUTATION = Legitimacy
5.
THE IMPORTANCE OF BR IN SOUTH KOREA (FOR IDOLS)
According to the Korean Business Research Institute as reported by KpopBehind, "The institute decided the rankings based on factors such as :
(1) a social participation index
(2) a social communication index
THE IMPORTANCE OF BR IN SOUTH KOREA (FOR IDOLS)According to the Korean Business Research Institute as reported by KpopBehind, "The institute decided the rankings based on factors such as :
(1) a social participation index
(2) a social communication index
6.
(3) a media index
(4) an online community index
while the indexes basically show how many netizens are talking about a certain idol group over a specified period of time.
But the problem is that the indexes don't reflect idol groups' actual positions in the k-pop industry."
(3) a media index
(4) an online community index
while the indexes basically show how many netizens are talking about a certain idol group over a specified period of time.
But the problem is that the indexes don't reflect idol groups' actual positions in the k-pop industry."
7.
WHY BR IS IMPORTANT?
Essentially, people are going to talk and it's favorable for the company to know what's being said in order to address it in the best way possible.
To quote "You reflect your brand and you reflect yourself as in individual"
WHY BR IS IMPORTANT? Essentially, people are going to talk and it's favorable for the company to know what's being said in order to address it in the best way possible.
To quote "You reflect your brand and you reflect yourself as in individual"
8.
but the publicity doesn't always have to be good, but good enough where you can get deals and sponsorships.
https://bit.ly/35VLUsU
BRAND vs REPUTATION vs
BRAND REPUTATION
https://bit.ly/3fB6bXX
but the publicity doesn't always have to be good, but good enough where you can get deals and sponsorships.
https://bit.ly/35VLUsU BRAND vs REPUTATION vs BRAND REPUTATION
https://bit.ly/3fB6bXX
9.
THE FLAW WITH BR
Many people believe that it's not an accurate representation of an idol/ groups popularity.
As researched by KPOP Behind
"Popularity of the idol groups can't be measured numerically", the indexes don't reflect groups' actual positions in the kpop industry.
THE FLAW WITH BRMany people believe that it's not an accurate representation of an idol/ groups popularity.
As researched by KPOP Behind
"Popularity of the idol groups can't be measured numerically", the indexes don't reflect groups' actual positions in the kpop industry.
10.
Based on #Jungkook 's BR numbers on November 2020, let's analyze it one by one.
(1) PARTICIPATION : 506.650
is brand the celebrity has participated in/ product consumption
* is the number of searching, thru mobile/ desktop
Based on #Jungkook 's BR numbers on November 2020, let's analyze it one by one.
(1) PARTICIPATION : 506.650
is brand the celebrity has participated in/ product consumption* is the number of searching, thru mobile/ desktop
11.
* we can manually search JK's name moreover if we use his hangul name on Naver.
(2) MEDIA : 928.066
is media marketing worth
* number of news, reports, usually from reporters
* how many articles did JK got
* how a media reflects JK as a brand
* we can manually search JK's name moreover if we use his hangul name on Naver.
(2) MEDIA : 928.066
is media marketing worth* number of news, reports, usually from reporters
* how many articles did JK got
* how a media reflects JK as a brand
12.
(3) COMMUNICATION : 1.153.053
is ability to communicate with the public such as live streams, meets and greets, variety shows, etc.
* number or articles' engagement
* comments from Naver, Daum, Fancafe (social media platform from SK)
(3) COMMUNICATION : 1.153.053
is ability to communicate with the public such as live streams, meets and greets, variety shows, etc.* number or articles' engagement
* comments from Naver, Daum, Fancafe (social media platform from SK)
13.
* accumulation of likes (
) number of articles
* how Naver ranks affected (esp. 3pm and 9pm KST chart)
(4) COMMUNITY : 932.343
is community perception of them/ social marketing worth
* numbers of # we used on SNS (Social Network Service)
* accumulation of likes (
) number of articles* how Naver ranks affected (esp. 3pm and 9pm KST chart)
(4) COMMUNITY : 932.343
is community perception of them/ social marketing worth* numbers of # we used on SNS (Social Network Service)
14.
At SK, SNS refers to any social media such as Facebook, IG, Twitter, Pinterest & so forth.
In BR case, Facebook is really important bcs FB is the most popular SNS.
At SK, SNS refers to any social media such as Facebook, IG, Twitter, Pinterest & so forth.
In BR case, Facebook is really important bcs FB is the most popular SNS.
15.
* According to research by DMC Media, 60% of South Koreans respondents said that FB was the social network they used most frequently.
* Local player like KAKAO STORY came in second place with 17%
* Instagram (IG) came in 3rd position with 10%
* According to research by DMC Media, 60% of South Koreans respondents said that FB was the social network they used most frequently.
* Local player like KAKAO STORY came in second place with 17%
* Instagram (IG) came in 3rd position with 10%
16.
* Local social app "BAND" came in 4th place with 8%
* And TWITTER languishing in 5th place with 2%
* Around 28M people use social media in SK, equivalent to 66% of internet users and 57% of the overall populations.
* Local social app "BAND" came in 4th place with 8%
* And TWITTER languishing in 5th place with 2%
* Around 28M people use social media in SK, equivalent to 66% of internet users and 57% of the overall populations.
17.
IN CONCLUSION
* BR is really important in South Korea, as one of the most high technologically advanced country in the world.
* Not only in SK but also in the world.
Thank you
#Jeongguk #Jungkook #ジョングク
#정국 #전정국 #BTS @BTS_twt
AKP, Topsyoxy, Webcertain
IN CONCLUSION* BR is really important in South Korea, as one of the most high technologically advanced country in the world.
* Not only in SK but also in the world.
Thank you
#Jeongguk #Jungkook #ジョングク
#정국 #전정국 #BTS @BTS_twt
AKP, Topsyoxy, Webcertain
