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Note on features for start-ups:
Every new feature adds a layer of complexity to your platform that users need to learn - and more importantly - find useful.
Here’s what I’ve discovered or thought of over the past few weeks:
(A THREAD)
Every new feature adds a layer of complexity to your platform that users need to learn - and more importantly - find useful.
Here’s what I’ve discovered or thought of over the past few weeks:
(A THREAD)
1. Useless features:
When looking at our competitors platforms, we noticed some with 30-40+ features that many wouldn’t even understand or find useful. Adding features ≠a better product. If anything, it taxes your time and your team.
When looking at our competitors platforms, we noticed some with 30-40+ features that many wouldn’t even understand or find useful. Adding features ≠a better product. If anything, it taxes your time and your team.
2. Don’t react on impulse:
This week I drafted 5 ideas and scrapped all of them. Why? Because they’re what “I” thought would be good/useful. We (founders) aren’t our customers. Do research, ask around and trial a bare minimum to see if it’s useful.
This week I drafted 5 ideas and scrapped all of them. Why? Because they’re what “I” thought would be good/useful. We (founders) aren’t our customers. Do research, ask around and trial a bare minimum to see if it’s useful.
3. Ensure UX/UI is solid:
Introducing any feature comes with a certain complexity: The learning curve of utilising it well.
Find ways to teach your users about the new feature(s), e.g. Walkthroughs, pop-up articles, etc.
Introducing any feature comes with a certain complexity: The learning curve of utilising it well.
Find ways to teach your users about the new feature(s), e.g. Walkthroughs, pop-up articles, etc.
4. Don’t just copy competitors:
It’s easy to track everything a competitor does, but the reality is this: Its okay to steal some things, but leverage your own creativity to add your spark to the world
/continued
It’s easy to track everything a competitor does, but the reality is this: Its okay to steal some things, but leverage your own creativity to add your spark to the world
/continued
There’s a reason that there’s Notion, Basecamp, Linear, etc.
All cater to people in various ways. Some simpler, sleeker, and more user-friendly than others.
All cater to people in various ways. Some simpler, sleeker, and more user-friendly than others.
5. Build a brand
I see a billion start-ups on Product Hunt, but also so many dead links
Build something and commit to it. Learn to build a community and engage with your potential + existing audience to make your product/features stick out.
I see a billion start-ups on Product Hunt, but also so many dead links
Build something and commit to it. Learn to build a community and engage with your potential + existing audience to make your product/features stick out.
Any others you’d add to this)
