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The Top 5 Mistakes Intermediate Copywriters Make Most Often
1. Trying to be funny. If you’re in the copy game, you are likely speaking on something your customer is VERY serious about. Less humor = you sounding MORE important .
1. Trying to be funny. If you’re in the copy game, you are likely speaking on something your customer is VERY serious about. Less humor = you sounding MORE important .
2. Sounding too “hyped up”.
If you use too many exclamation points, then you won’t be able to make it POP when you need a big one. Limit yourself to 1 per page .
If you use too many exclamation points, then you won’t be able to make it POP when you need a big one. Limit yourself to 1 per page .
3. Describing scenarios that are TOO specific.
E.g. if selling a dating advice product to men, saying “Have you ever been at a bar and met a hot blonde, got her number, she was so into you… then she didn’t call back?”
E.g. if selling a dating advice product to men, saying “Have you ever been at a bar and met a hot blonde, got her number, she was so into you… then she didn’t call back?”
Well, if your prospect is into brunettes & meets women on Tinder & only talks via text message, you just lost them.
Instead:
Instead:
“Have you ever met a girl and it seemed like things were going GREAT… but then she stopped responding… and you couldn’t figure out why?”
Any hetero man can fill in the blanks there, and make your statement their own.
Any hetero man can fill in the blanks there, and make your statement their own.
4. Telling stories with too many plot twists. You’re not Aaron Sorkin. Keep it simple.
“Bill had a problem. He couldn’t fix it, no matter how hard he tried. Then he found this…”
“Bill had a problem. He couldn’t fix it, no matter how hard he tried. Then he found this…”
5. Sounding like a copywriter, and not a friend.
You’ll notice most of the big social media stars don’t use “hooks” and “headlines” and “grabbers” and “closes”. Yet they get more engagement and conversion than most writers will only dream about.
Their secret?
You’ll notice most of the big social media stars don’t use “hooks” and “headlines” and “grabbers” and “closes”. Yet they get more engagement and conversion than most writers will only dream about.
Their secret?
Being vulnerable, open, and human.
For a great example of this, check out @ KnoxFrost on instagram. It’s a FAKE, CGI CARTOON account! But it gets insane engagement. Because “he” keeps it real.
For a great example of this, check out @ KnoxFrost on instagram. It’s a FAKE, CGI CARTOON account! But it gets insane engagement. Because “he” keeps it real.
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