Read on Twitter
How do you attract people to your work? Well...it's complicated
I got to listen to two terrific writers discuss something many creators struggle with
They covered all the bases when it comes to winning Twitter (without sacrificing your voice)
Here's everything they shared
I got to listen to two terrific writers discuss something many creators struggle with
They covered all the bases when it comes to winning Twitter (without sacrificing your voice)
Here's everything they shared
@MichellCClark has built a healthy audience on Twitter, but it hasn't come easily (or quickly)
After years of consistency and dedication, he's boiled down his experience into 9 recommendations
Starting with #1: Set Aside Time To Write For Twitter
After years of consistency and dedication, he's boiled down his experience into 9 recommendations
Starting with #1: Set Aside Time To Write For Twitter
Writing in 280 character bursts uses different creative muscles than writing long-form
Each Tweet needs to stand alone as a full thought for the reader
Practice, then pick your best drafts and set them free
Which brings us to #2: Get Comfy With Analytics
Each Tweet needs to stand alone as a full thought for the reader
Practice, then pick your best drafts and set them free
Which brings us to #2: Get Comfy With Analytics
As you experiment with your content and intentions, don't be afraid to study your analytics
This will help you understand what resonates with your audience
Over time, you'll learn what works (for you and them)
Recommendation #3: Follow People You Actually Like
This will help you understand what resonates with your audience
Over time, you'll learn what works (for you and them)
Recommendation #3: Follow People You Actually Like
Twitter is not Facebook - you don't need to follow people you know IRL
It's a wonderfully quirky and obsessive platform with niches you never knew existed
Follow your curiosities
When you find other accounts killing it, follow recommendation #4: Study The Winners
It's a wonderfully quirky and obsessive platform with niches you never knew existed
Follow your curiosities
When you find other accounts killing it, follow recommendation #4: Study The Winners
Think of impressive Twitter accounts as companies - they balance the Long and the Short game
Long: strategic positioning and connections
Short: topical and relevant Tweets
Learn both strategies from impressive accounts
Next, recommendation #5: Be Your Own Image Consultant
Long: strategic positioning and connections
Short: topical and relevant Tweets
Learn both strategies from impressive accounts
Next, recommendation #5: Be Your Own Image Consultant
Your first impression is clutch
Choose an image, banner, biography, and pinned Tweet that reflect how you want to be seen
Ask: "Would a stranger dig deeper, or click away immediately?"
But the best way to get more followers is to make better content with reco #6: Read More
Choose an image, banner, biography, and pinned Tweet that reflect how you want to be seen
Ask: "Would a stranger dig deeper, or click away immediately?"
But the best way to get more followers is to make better content with reco #6: Read More
Just like a well-tuned racecar, you need good fuel to write at a high level
Reading on a wide variety of topics will give you a deeper well to pull from when you write
But writing shouldn't be a solo activity
Recommendation #7: Remember The "Social" In Social Media
Reading on a wide variety of topics will give you a deeper well to pull from when you write
But writing shouldn't be a solo activity
Recommendation #7: Remember The "Social" In Social Media
Some of @MichellCClark 's business partners, collaborators, and best friends have come from Twitter
Make getting to know people part of the process
Serve your Internet Friends in a way that only you can
On to recommendation #8: Make Twitter A Lifestyle, Not A Chore
Make getting to know people part of the process
Serve your Internet Friends in a way that only you can
On to recommendation #8: Make Twitter A Lifestyle, Not A Chore
Consistency is key
To keep with it, make sharing part of your life so that you enjoy the process even when growth is slow
Doing this kind of work is an opportunity, not an obligation
And speaking of opportunities, let's close things off with #9: Revisit Your Rough Drafts
To keep with it, make sharing part of your life so that you enjoy the process even when growth is slow
Doing this kind of work is an opportunity, not an obligation
And speaking of opportunities, let's close things off with #9: Revisit Your Rough Drafts
It's OK to come back to old ideas
Look back in your archives and refresh posts to suit the new and improved you
But even if you do everything right, Twitter can still be unpredictable
Look back in your archives and refresh posts to suit the new and improved you
But even if you do everything right, Twitter can still be unpredictable
@MichellCClark recalled his biggest growth came from an interaction with @ASAPferg over the definition of "forthcoming"
After this masterclass in writing for Twitter, one thing is for sure: @MichellCClark walks the walk
After this masterclass in writing for Twitter, one thing is for sure: @MichellCClark walks the walk
Thanks to @StewFortier for introducing me to his work and for @CompoundWriting for hosting
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I highlight marketing trends that are top of mind and explore how you can make use of them https://stewarthillhouse.carrd.co/
If you enjoyed this thread, consider joining my weekly email
I highlight marketing trends that are top of mind and explore how you can make use of them https://stewarthillhouse.carrd.co/
