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What #eSports has to do with Wealth Management. A 
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Since 2018 I have blogged about the emergence of gaming, and, in particular, its impact on consumer preference. Some stats:
•By 2023, 3BN people will play video games.
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. Since 2018 I have blogged about the emergence of gaming, and, in particular, its impact on consumer preference. Some stats:
•By 2023, 3BN people will play video games.
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•Audiences watched over 7.46 billion hours of eSports content across all live-streaming platforms in Q3 2020
•Viewer retention is a sticky 84 minutes.
•The eSports industry is expected to be worth $1.5BN by next year.
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•Viewer retention is a sticky 84 minutes.
•The eSports industry is expected to be worth $1.5BN by next year.
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It's no surprise I get asked all the time what gaming has to do with wealth management and it’s simple:
The industry needs to recognize the totally immerse nature of video games is shaping people’s expectation of customer experience.
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The industry needs to recognize the totally immerse nature of video games is shaping people’s expectation of customer experience.
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As evidenced by how many companies – in every sector – were blindsided by COVID-19 pushing everything online it’s clear too many were sitting around waiting to see more signs before they modernized their infrastructure to appeal to next generations.
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The reality is most firms are barely keeping up, paralyzed by their legacy IT stacks, corporate politics, bureaucracy, and competing priorities.
I suggest everyone is running out time b/c we are on the cusp of a major turnover of generations.
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I suggest everyone is running out time b/c we are on the cusp of a major turnover of generations.
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#GenZ -- 2.47BN of them -- will replace the Silent Generation and Boomers over the next ten years and their primary haptic memory is of the smartphone so now is the time to take risks.
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Remember the scene in Bohemian Rhapsody -- when Roy Featherstone of EMI Records threatened to break ties with the band because their six-minute song was too avant-garde?
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It’s easy to declare with the haughty indignance of hindsight that in the same shoes you would have never passed on the chance to produce Queen.
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And, yet, every day in companies all over the globe, an initiative is dismissed or declined because something about it -- anything, name it -- doesn’t look, walk, or talk exactly like the preferences of those in charge.
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In short, eSports has nothing to do with WM or financial services today which IS PRECISELY WHY you should pay attention to it b/c guess what:
Neither did @Google when it was launched and now Big Tech is a #finserv threat.
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Neither did @Google when it was launched and now Big Tech is a #finserv threat.
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@StephenKing's first book was rejected 30 times. Ask yourself: Do you want to be the person who threw his drafts in the trash or the one who can say you recognized his genius first? #GenZDisruption
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