Unsurprisingly, @Google decides to send another product to the graveyard. This time, it's @GooglePoly

Poly was an attempt to discover and download 3D objects from a single source.

Why did Poly fail when @Apple is making big moves in AR?
A short thread:
The original vision: "With Poly, our mission is to organize the world's 3D information and make it universally accessible and useful" - @claybavor

When it launched in 2017, Poly was a straightforward service - get your 3D models ready for VR & AR
Over time, Poly just got confusing:

⏺ 3D Objects: Downloadable, API access

🖌 Blocks & Tiltbrush 3D objects: Non-downloadable, limited API access

🏛Virtual Tours: Not 3D, non-downloadable, primitive features

🤨 Poly editor: Use this, or Swirl, or @modelviewer?
What made Poly even more difficult to use was the low-poly nature of uploads. It simply did not find a fit with serious use cases across businesses, eCommerce or even AA/AAA games.

The low-poly aesthetic was a good start, but @GooglePoly never went beyond it.
The Poly API was actually useful for specific use cases in @unity3d and @UnrealEngine

However, it had a very limited selection of 3D objects to explore from.

Poly died a death due to its own misgivings, but @GoogleARVR is launching newer features on ARCore & 3D search.
"What if Google builds your idea?" is a cliche question.

Companies like @Sketchfab and founders like @albn are examples of putting your head down and focusing on your customers.

The most important part is focus, that helps you out-execute the biggies.
It's a poor time to kill Google Poly. It comes as @Apple launches Lidar on every major device, and 3D scanning is becoming table stakes across smartphones.

3D's days are early, but it's the future
@GoogleARVR needs a play in it, but the answer was not Poly
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