We worked like crazy and did our best to set it apart.

We tried to make Slack feel fun and different from other products. Like a video game.

The team hit it out of the park and defined the DNA of what became a smash hit.

Much of the original design still defines the product
MetaLab was the first beta user.

There was something addictive about it.

It was fun to use for some reason. Better than the other products.

But I didn’t invest. I felt the writing was on the wall.

Tough market. Established competition. Etc...
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