Public engagement is vital for increasing vaccine uptake.

But what actually works? (hint: it's not shaming people, nor giving oxygen to anti-vaxxers)

A new report from @wellcometrust lays it out: https://wellcome.org/reports/effective-ways-increase-vaccination-rates-what-evidence-tells-us

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1. The biggest barrier to vaccines is access, not perception. We need to improve public health and access to vaccine services.

Phone call reminders can increase vaccination appointments by 18%.

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2. 'Vaccine hesitancy' isn't a great phrase. It's easily misinterpreted & can overemphasise the threat posed by low vaccine confidence

Instead, be specific about what barriers to remove, which social norms to change, and what information to amplify

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3. Strengthen the voices of healthcare workers in presenting vaccination as a social norm.

They're some of the most-trusted voices by the public on vaccines.

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4. Address the research gap

We know a lot about vaccine uptake in rich countries, and a lot less in poor ones - and worryingly little about effective tactics for how we improve vaccination rates.

Full report: https://wellcome.org/reports/effective-ways-increase-vaccination-rates-what-evidence-tells-us

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