7) Bounce rate is an engagement, not a performance metric.

Don't listen to people who tell you that bounce rate is a KPI.

You can't tie bounce rate to revenue or profit. Don't treat it like it's something super important. It isn't.

8) Improving bounce rates shouldn't be your goal.

Focus on improving overall user experience instead.

That can be done in many ways, likely making your bounce rate lower as a consequence.

9) Do this to improve user engagement, experience, and potentially bounce rates too:

- Give people what they came for
- Be mobile-friendly
- Improve your copywriting, site speed and internal links
- Moderate your ads, pop-ups and interstitials
- Dive more into other UX aspects

Want to learn more?

Check my @ahrefs article where I explain everything in more detail. https://ahrefs.com/blog/bounce-rate/