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1. Want a clear path to a career in Music in 2020?
Pick a marketing-related skill and own it!
Pick a marketing-related skill and own it!
2. One of the biggest fears I have is that the academy uses an institutionalized, curricular approach to teaching, which overstretches you, prepares you for a career in the 1950s, and leaves no time for skills that actually help you prepare for life after graduation.
3. To be clear, time spent building your craft is incredibly important.
However, degree programs are so packed with coursework, there's no time for additional learning.
That means you likely have to take career development matters into your own hands..usually after graduation!
However, degree programs are so packed with coursework, there's no time for additional learning.
That means you likely have to take career development matters into your own hands..usually after graduation!
4. Taking the approach of a marketer doesn't mean you should be able to do everything.
Instead, pick one marketing-related skill and own it.
Here are a few (of many) marketing-centric skills to consider:
Instead, pick one marketing-related skill and own it.
Here are a few (of many) marketing-centric skills to consider:
5. Master Social Media
Pick one, (Blog, Twitter, Facebook, Youtube, Pinterest, Instagram, the new thing, etc.) completely understand the platform, and use it as a marketing tool to build a following. Here's a great article on the subject. https://www.forbes.com/sites/christinecomaford/2013/09/29/become-a-social-media-rock-star-in-4-easy-steps-infographic/?sh=5284a117fad6
Pick one, (Blog, Twitter, Facebook, Youtube, Pinterest, Instagram, the new thing, etc.) completely understand the platform, and use it as a marketing tool to build a following. Here's a great article on the subject. https://www.forbes.com/sites/christinecomaford/2013/09/29/become-a-social-media-rock-star-in-4-easy-steps-infographic/?sh=5284a117fad6
6. Develop a music adjacent skill and build a community.
Gain skills in teaching, audio/video recording, web design, etc., and engage with a community of performing artists. Developing an expertise that supports your art opens up opportunities to sustain yourself financially.
Gain skills in teaching, audio/video recording, web design, etc., and engage with a community of performing artists. Developing an expertise that supports your art opens up opportunities to sustain yourself financially.
7. Create a chamber ensemble (band) and start performing.
Do NOT become a non-profit.
Form your group, find a venue, and play. Or, skip the live performance all together and create an online community.
Do NOT become a non-profit.
Form your group, find a venue, and play. Or, skip the live performance all together and create an online community.
8. With all of this, your task is slowly and consistently build a group of trusted followers.
That way, YOU control of your future.
That way, YOU control of your future.
9. In order to be successful in this, you have to do three things:
1. BE PATIENT, your following will not occur overnight.
2. BE FLEXIBLE and open to new opportunities that present themselves.
3. REDEFINE what success means to you.
1. BE PATIENT, your following will not occur overnight.
2. BE FLEXIBLE and open to new opportunities that present themselves.
3. REDEFINE what success means to you.
10. NONE of this is easy and having a career in music is tough, no matter how successful you are.
With that said, the most successful people I've seen are individuals who can successfully blend their artistry with marketing related skills!
With that said, the most successful people I've seen are individuals who can successfully blend their artistry with marketing related skills!
@Komaniecki_R
@jkuuskoski
@bobmoz
@mattdsandler
@JenMReason
@GinaFlute
@NathalieJoachim
@jennjolley
@shelleyplaysaxy
@KOlusola
@SugarVendil
@chriscerrone
@alexgardner
What do you think? I'd love your thoughts!
@jkuuskoski
@bobmoz
@mattdsandler
@JenMReason
@GinaFlute
@NathalieJoachim
@jennjolley
@shelleyplaysaxy
@KOlusola
@SugarVendil
@chriscerrone
@alexgardner
What do you think? I'd love your thoughts!
