Our 1st @mkt1co newsletter is out. @kloughlin and I have built a few marketing teams, and it's complicated. So we put together a guide to the early-stage SaaS marketing org chart. 1/6 https://mkt1.substack.com/p/e3abfbc3-b259-4f47-a3fd-f420ed882356

Who to hire 1st : Hire hybrids who are experts in either product marketing, growth marketing, or content, and a near expert in another. This isn’t a T-shaped person, it’s more of a π-shaped person. Usually start with the product marketing/growth marketing π-shaped marketer. 2/6

Flexibility w/in marketing : No 2 marketers are the same. Roles like social can report into growth, content, or brand. Most important: Be flexible, know the goals for each role, & match them to the appropriate leader. 3/6

Flexibility w/in company : Not all marketing roles need to report into marketing. Collaboration, alignment & dotted lines are key here. I.e. Sometimes a central design team that includes marketing & product design works best. That said, I don’t suggest pmm report to product 4/6

If you’re too focused on finding someone that fills a box (or a circle in my diagrams), you’ll miss out on the best people. The best marketers I’ve hired at early-stage companies have a truly unique set of skills and think outside the playbook. 5/6

If you need help with marketing strategy or building your team, we’d love to help. More juicy early-stage saas marketing advice coming from @MKT1co substack soon. 6/6 https://mkt1.substack.com/ 

Bonus tweet: Thank you for reading this, I know I’m not under 30 and I’ve never worked at Slack, but I did intern at Salesforce when I was under 30. Also: posting twitter threads is exhausting.