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BRANDING FUNDEMENTALS
3. Voice
Mighty Value Mega Thread
- Style guidelines
- Website visuals
- Tone
Consistency across your entire empire is key.
At every touch point you want your customers to know they're dealing with the same brand.
Let's get that sorted now. https://twitter.com/Concept2Brand/status/1333106672978497537
3. Voice
Mighty Value Mega Thread
- Style guidelines
- Website visuals
- Tone
Consistency across your entire empire is key.
At every touch point you want your customers to know they're dealing with the same brand.
Let's get that sorted now. https://twitter.com/Concept2Brand/status/1333106672978497537
The main components of your style guidelines are your
- Colour palette
- Logo
- Typography
These seem like insignificant things to worry about and I agree they shouldn't hold you back from progressing your idea.
- Colour palette
- Logo
- Typography
These seem like insignificant things to worry about and I agree they shouldn't hold you back from progressing your idea.
However there is no bones about it, you need to be recognisable to build a significant brand.
And your logo, colour palette, look & feel and tone of voice all play a part of that.
And your logo, colour palette, look & feel and tone of voice all play a part of that.
.Logo.
My best advice, doodle, literally just draw anything and everything that comes to mind.
Leave it and come back to it, look for inspiration, reorganise designs, add in concepts.
Over do it, minimise it. Get creative then consolidate.
My best advice, doodle, literally just draw anything and everything that comes to mind.
Leave it and come back to it, look for inspiration, reorganise designs, add in concepts.
Over do it, minimise it. Get creative then consolidate.
My logo took about a day, its winning no awards but it's easily recognisable.
I like it, it's easy to adapt for different places and also builds continuity across platforms.
I like it, it's easy to adapt for different places and also builds continuity across platforms.
Once you are happy with your design at least for inspiration
- Use a free login designer
- Create it on Canva
- Reach out to me or another service on MT
- Pay someone on Fiverr
- Use a free login designer
- Create it on Canva
- Reach out to me or another service on MT
- Pay someone on Fiverr
.Colour Palette.
It's relatively simple to begin with.
What colours do you associate yourself with.
What colours/tones relate to your industry.
The main point here is that they stand out from your competition, you want no confusion.
It's relatively simple to begin with.
What colours do you associate yourself with.
What colours/tones relate to your industry.
The main point here is that they stand out from your competition, you want no confusion.
.Typography.
You want two fonts that go together nicely, one for larger headers and big copy.
One for your day to day text.
The first can be a touch more obscure, the second needs to be easy to read.
Again jump on canva and scroll.
Get used to using it.
You want two fonts that go together nicely, one for larger headers and big copy.
One for your day to day text.
The first can be a touch more obscure, the second needs to be easy to read.
Again jump on canva and scroll.
Get used to using it.
Building out these elements requires a touch of creativity, but I'm not asking you to create the next mona lisa, just have some fun with it, show your personality.
Remember your business is an extension of yourself.
It's your mission on this planet turned physical. Show it!
Remember your business is an extension of yourself.
It's your mission on this planet turned physical. Show it!
.Website Design.
I'm no developer, I can't code, but I know what makes a good website and what doesn't.
I know how to build great UX and how to make something look nice.
Those things you can do too. And again, it starts on a piece of paper.
I'm no developer, I can't code, but I know what makes a good website and what doesn't.
I know how to build great UX and how to make something look nice.
Those things you can do too. And again, it starts on a piece of paper.
Draw your website how you like it.
Across multiple pieces of paper.
Sketch, doodle, imagine.
You will at least have the basics when you go to a developer.
Or start drag and dropping across Shopify or Squarespace.
Across multiple pieces of paper.
Sketch, doodle, imagine.
You will at least have the basics when you go to a developer.
Or start drag and dropping across Shopify or Squarespace.
I am more than happy to help you put the bones of your website together.
Its often a lot simpler than you think.
This guide is a great place to start
Its often a lot simpler than you think.
This guide is a great place to start
And finally your Tone of voice.
This covers everything from your IG bio, your website copy, your blog, you're video script, your DMs auto response.
It's often how people interact with you first.
Reading a tweet, or ad copy.
Start of strong and true.
This covers everything from your IG bio, your website copy, your blog, you're video script, your DMs auto response.
It's often how people interact with you first.
Reading a tweet, or ad copy.
Start of strong and true.
If you're starting a business now yourself, your personality and experience are what is going to set you apart from anything that's out there now.
Remember people buy from people.
So show your personality, be your own voice.
Remember people buy from people.
So show your personality, be your own voice.
Yes be professional and provide value but dont take yourself too seriously.
The Brand strategy continues, I garuntee this to be a banger for not only educating more but actually giving you the steps to build your own brand.
http://Gum.co/WrFVI
The Brand strategy continues, I garuntee this to be a banger for not only educating more but actually giving you the steps to build your own brand.
http://Gum.co/WrFVI
