On the first day of Christmas, the Black Sheep gave to me: the perfect advent calendar for a marketer.

First up – if there’s one thing you should know about Profit, it’s this:

Look out for the full book at the end of December.

Come back tomorrow to open the second door: the essentials of branding.

It’s day two of our Advent calendar of the marketing & advertising stats you need to know.

Today (as promised): why brand matters.

It’s day 3 of our essential marketing stats – if you ever need an argument for why you should go for creative over rational work, here it is.

Day 4 of our marketing ‘stratvent’ calendar: why tear jerking, pulling on the heartstrings and making ‘em laugh make for more effective work.

Deck the halls with essential marketing stats

Today: the power of difference to make a difference.

Let your brand’s jingle bells ring, because today, we’re talking about fame.

72% of Coke drinkers also buy Pepsi ( @ProfByron).

The wider you spread your cheer, the more Christmas miracles you’ll get.

Like @ProfByron, @BinetLes has found that consumers are a promiscuous lot when it comes to brand loyalty….

Tempting as it is to go with ‘Buy, buy, buy’ messaging, brand building is what really packs a (longer-term) punch, as @tomroach explains.

Brand purpose is the Marmite of our industry.

We’ll just leave this here to bring out the lovers and the haters.

In case you can’t tell which team we bat for, here’s how purpose paid for Barclays: http://bartleboglehegarty.com/barclays-how-purpose-paid