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10+ Tips & The Writing Framework that Earns 1.24M+ SubscribersRiffs on best practices from @aliabdaal
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1/ Want to maximize the value of what you create?
Plan every vid with specific intention.
Discoverable Content
Get found on search by non-subscribers
Community Content
Entertain existing fans
Sales Content
Create something hyper useful (+ plug your content)
Plan every vid with specific intention.
Discoverable Content Get found on search by non-subscribers
Community ContentEntertain existing fans
Sales ContentCreate something hyper useful (+ plug your content)
2/ NOTE! There's no such category as plain old “useful content." 
Useful is table stakes!
If you make it useful - or entertaining, or inspiring - you might as well make it hyper-discoverable, hyper-relevant to your audience, or level it up into something sellable
Useful is table stakes!
If you make it useful - or entertaining, or inspiring - you might as well make it hyper-discoverable, hyper-relevant to your audience, or level it up into something sellable
3/ ☞ 
Create Yes Chains
If they don't say "yes" to your vid's 1st 10 seconds, they won't for the next 5 minutes either.
In his book Influence, @RobertCialdini explains: due to our need for consistency, once you get initial agreement, every following "yes" becomes easier.
Create Yes ChainsIf they don't say "yes" to your vid's 1st 10 seconds, they won't for the next 5 minutes either.
In his book Influence, @RobertCialdini explains: due to our need for consistency, once you get initial agreement, every following "yes" becomes easier.
4/ Yes Chains for Video: HIVES Framework
The Hook
The first 10 seconds of your video - a promise.
Your Intro
Who you are and what value you're offering.
The Value
The meat - why, what, and how to solve their problem.
End Screen Sales Pitch
What they should do next
The Hook The first 10 seconds of your video - a promise.
Your IntroWho you are and what value you're offering.
The ValueThe meat - why, what, and how to solve their problem.
End Screen Sales PitchWhat they should do next
5/ The Hook
Your headline + thumbnail are the first "yes" that you need to achieve.
After that, you need to make a compelling promise within the first 10 seconds of your video... and NOTHING ELSE.
Some hook examples...
The HookYour headline + thumbnail are the first "yes" that you need to achieve.
After that, you need to make a compelling promise within the first 10 seconds of your video... and NOTHING ELSE.
Some hook examples...
to listen
6/ Your Intro
This is your quick pitch for who you are and who would be interested in the kinds of things you do.
This helps orient new viewers, pitch them on content you're creating, and (ideally) establish credibility.
Your IntroThis is your quick pitch for who you are and who would be interested in the kinds of things you do.
This helps orient new viewers, pitch them on content you're creating, and (ideally) establish credibility.
7/ The Value
Here are some ways to provide amazing value:
- Script (write bad 1st drafts, then edit to perfection)
- High quality voice-over + b-roll content
- Cut back on repetition during editing
- Add visual and verbal flair, easter eggs
- Consistent branding and style
The ValueHere are some ways to provide amazing value:
- Script (write bad 1st drafts, then edit to perfection)
- High quality voice-over + b-roll content
- Cut back on repetition during editing
- Add visual and verbal flair, easter eggs
- Consistent branding and style
8/ End Screen Sales Pitch
The biggest mistake at the end of the video is signaling you're done. ("Thanks for watching this video" "And that wraps up that topic!" "Thanks guys, if you're new here")
INSTEAD, seamlessly transition to recommending more of your content to watch.
End Screen Sales PitchThe biggest mistake at the end of the video is signaling you're done. ("Thanks for watching this video" "And that wraps up that topic!" "Thanks guys, if you're new here")
INSTEAD, seamlessly transition to recommending more of your content to watch.
9/ Bonus Tip # 1: Inventing IP
If you "brand" a concept compellingly, people will pick up on it and start to amplify your message. "Sticky" concepts spread better!
e.g.
- @fortelabs Progressive Summarization
- @JamesClear Atomic Habits
- @david_perell Personal Monopolies
If you "brand" a concept compellingly, people will pick up on it and start to amplify your message. "Sticky" concepts spread better!
e.g.
- @fortelabs Progressive Summarization
- @JamesClear Atomic Habits
- @david_perell Personal Monopolies
10/ Bonus Tip # 2
Should you ask for subscribers?
In 2010, it was important. Today, it's still considered best practice, but it's not required and no one's really sure how consequential it is.
Early on, it probably makes sense, but try to incorporate the ask in a playful way.
Should you ask for subscribers?
In 2010, it was important. Today, it's still considered best practice, but it's not required and no one's really sure how consequential it is.
Early on, it probably makes sense, but try to incorporate the ask in a playful way.
Speaking of... Enjoy this thread?
Please like the top tweet + retweet it (& any individual favs)!
This will encourage me to keep posting stuff like this.
My previous (+future) content strategy summaries on YT strategy here
https://twitter.com/MarcKoenig_/status/1328403283493478400
Please like the top tweet + retweet it (& any individual favs)!
This will encourage me to keep posting stuff like this. My previous (+future) content strategy summaries on YT strategy here
https://twitter.com/MarcKoenig_/status/1328403283493478400
