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I doubt Hypercolor was specifically designed for, or inspired by, raves. But Hypercolor was certainly rave-adjacent, at a time (1992-ish) when that was still niche in America, and their marketing leaned into this.
Fruitopia was a few years after Hypercolor (1994) but also, US mass market tapping into rave aesthetic when this would've been foreign to most Americans.
It's tricky because Fruitopia had some hippie-ish language and tropes in their marketing. They even made a Merry Pranksters-inspired bus (see below!). But idk, the visual language here seems pretty clear rave-inspired.
Also Fruitopia had trippy ads scored by Kate Bush and the Cocteau Twins, connection to UK rave stuff here is even more explicit and niche, yes I know that's oversimplifying subcultural and subgeneric distinctions, it's Twitter cut me some slack.
Cocteau Twins Fruitopia ad is sort of an attempt to get ahead of culture (like the Sprite "Obey Your Thirst" did with rap), sort of just some ad people with decent taste trying to entertain themselves (like the Levi's late 80s Louisville indie campaign).
