Read on Twitter
RECENT IPO 57% GROWTH 
Sales grew to $ 52m with Gross Margins of 87%
It help companies save up to $ 11.000 / Employee
Cheaper than many SaaS alternatives at a 20 P/S ratioHere is an EASY thread
$ASAN Asana was founded in 2008 
by $FB co-founder Dustin Moskovitz and Justin Rosenstein who was previously at $GOOG and $FB 
By 2018, it had reached 50,000 paying customers and scored a 90% YoY Growth Rate
The company IPOed in Sept. ’20 
by $FB co-founder Dustin Moskovitz and Justin Rosenstein who was previously at $GOOG and $FB By 2018, it had reached 50,000 paying customers and scored a 90% YoY Growth Rate
The company IPOed in Sept. ’20
But what is Asana 
Asana is a software-as-a-service that improves collaboration and work management
Simply put, it helps teams and organisations manage their day to day activities and projects in one central place
Asana is a software-as-a-service that improves collaboration and work management Simply put, it helps teams and organisations manage their day to day activities and projects in one central place
In more specific terms, Asana helps teams with their “project organisation” 
When working on a project, you often depend on other people to get your own work done
This is where planning charts come in 
Several activities follow each other in a chronological manner
When working on a project, you often depend on other people to get your own work done This is where planning charts come in Several activities follow each other in a chronological manner
Each stakeholder depends on the completion of a task preceding its own task
Also, some tasks can’t be completed in one single day and need to be tracked week after week
$ASAN has solutions for a wide array of business needs
Purpose-built marketing tool to organise a marketing campaign from A to Z
Tool for organising a business’ operations and product teams
Purpose-built marketing tool to organise a marketing campaign from A to Z Tool for organising a business’ operations and product teams
It also provides sales tool to report the sales progress and key activities to close deals - also integrates with Salesforce
All of these solutions integrate seamlessly with Salesforce, Slack, Dropbox, Mails, Tableau and many more popular enterprise apps
Ever heard of “Agile Management”? 
$ASAN also provides a tool to organise “sprints” and “Kanban boards”
In agile management, work is divided into sprints and stakeholder regularly meet to discuss the work that is completed, in progress or needs to be planned
$ASAN also provides a tool to organise “sprints” and “Kanban boards”
In agile management, work is divided into sprints and stakeholder regularly meet to discuss the work that is completed, in progress or needs to be planned
Kanban boards enables stakeholder to split their work into “To do”, “In progress”, “Completed”
Looks like a great product! But is there a need for all of these?
The average knowledge worker gets 121 emails per day - and 70% of these are opened instantly
Causing unnecessary distractions. Some accuse messaging apps of decreasing productivity https://www.fastcompany.com/944128/worker-interrupted-cost-task-switching
The average knowledge worker gets 121 emails per day - and 70% of these are opened instantly Causing unnecessary distractions. Some accuse messaging apps of decreasing productivity https://www.fastcompany.com/944128/worker-interrupted-cost-task-switching
Companies pay a hefty price for lack of organisation Some reports even place this number a $ 11.000 / Employee per year in lost time https://pingboard.com/blog/the-cost-of-disorganization/
Some reports even place this number a $ 11.000 / Employee per year in lost time https://pingboard.com/blog/the-cost-of-disorganization/
According to McKinsey & Company
28% of worker’s time is spent on answering emails
19% of their time is also spent on looking for internal information
14% of their time is spent on internal communications
28% of worker’s time is spent on answering emails 19% of their time is also spent on looking for internal information 14% of their time is spent on internal communications
So, the need for a well-designed and easy to use project management tool is clear Certainly as the number of knowledge workers is booming across the US Going from 28m workers in 1983 to 64m in 2019
Great prospects! What is then the market for Task Management Software”
According to Industry Arc, the market is set to rise from $ 2.3B in 2018 to $ 5.6B by 2025 - CAGR of 12.7%
According to Industry Arc, the market is set to rise from $ 2.3B in 2018 to $ 5.6B by 2025 - CAGR of 12.7%
Driven by the need to improve coordination inside companies and recent advancements in AI which can help employees better plan https://www.industryarc.com/Research/Task-Management-Software-Market-Research-500596
According to Research And Markets, the market is set to rise from $ 2.4B in 2019 to $ 4.7B by 2025 - CAGR of 12.4% Driven by increasing adoption of digitalisation, advancements in the cloud and the rapid integration of multichannel touch-points https://www.businesswire.com/news/home/20200917005397/en/Worldwide-Task-Management-Software-Industry-to-2025---Asia-Pacific-is-Expected-to-Witness-Significant-Growth---ResearchAndMarkets.com
The number of searches related to Scrum, a critical term for agile management, is rising for the last 15 years on a global level
Ok so the market is growing by around 13% a year
Is any player growing leading this market? Here is a look at http://StackShare.io 
Is any player growing leading this market? Here is a look at http://StackShare.io
Trello (from $TEAM) has 19.7K followers on http://StackShare.io , 27.8K stacks and 3.7K votes Asana has 3.8K followers on http://StackShare.io , 5.6K stacks and 636 votes http://Airtable.com has 457 followers on http://StackShare.io , 536 stacks and 28 votes
http://Basecamp.com has 429 followers on http://StackShare.io , 581 stacks and 209 votes
http://Monday.com has 174 followers on http://StackShare.io , 178 stacks and 0 votes
When looking at SimilarWeb
Trello scores 111m website visits in Oct. ’20 up 11% from 100m in May ’20
Asana scores 45m website visits in Oct. ’20 up 22% from 37m in May ’20
Trello scores 111m website visits in Oct. ’20 up 11% from 100m in May ’20 Asana scores 45m website visits in Oct. ’20 up 22% from 37m in May ’20
http://Airtable.com scores 13m website visits in Oct. ’20 up 30% from 10m in May ’20 http://Basecamp.com scores 15m website visits in Oct. ’20 up 7% from 14m in May ’20 http://Monday.com scores 16m website visits in Oct. ’20 up 33% from 12m in May ’20
Where do we stand now?
$TEAM is the absolute leader in this category
The market is growing at a reasonable rate of 13% / year
A big name such as $MSFT also has its own tool: “Microsoft Planner” But it enjoys weak reviews https://www.pcmag.com/reviews/microsoft-planner
$TEAM is the absolute leader in this category The market is growing at a reasonable rate of 13% / year A big name such as $MSFT also has its own tool: “Microsoft Planner” But it enjoys weak reviews https://www.pcmag.com/reviews/microsoft-planner
Where does $ASAN fits in the story?
$ASAN has a strong 2nd place in the task management software
$ASAN enjoys very high ratings (4.5 Stars / 5) from most review platforms https://www.pcmag.com/reviews/asana
$ASAN has a strong 2nd place in the task management software $ASAN enjoys very high ratings (4.5 Stars / 5) from most review platforms https://www.pcmag.com/reviews/asana
Increase in number of knowledge workers and further digitisation of work is driving the demand for simple and easy to use collaboration tools
Financials Check Sales grew by 57% YoY to $ 52m in Q2 ’20 with Gross Margins of 87% (stable YoY)
Operating expenses as % of sales reached 150% up from 134% a year earlier Driven by a 94% increase in Sales and marketing costs
Loss from operations reach $ 33.6m up from a loss of $ 15.9m a year earlier
Current assets stand at $ 306m vs $ 100m in current liabilities
THE BOTTOM LINE The rise of the “office worker” and “work from anywhere” is creating the need for better planning tools New players such as $ASAN are growing fast and claiming a share of a market that is growing at 10% a year
$ASAN holds a strong 2nd place position and enjoys very strong ratings and reviews $ASAN manages to grow sales by 57% and commands a relatively honest valuation given its margins
$TEAM and other deep-pocketed companies such as $MSFT and $GOOG cause a considerable threat Market for collaboration tools is fragmented and there is little room for differentiation
We have started a starter position in $ASAN (10% of full potential) 
$DASH is on our watchlist To Be Reviewed SOON
Disclaimer - This is not investment advice in any form and investors are responsible for conducting their own research before investing.
Sources
✑ Investor presentation
✑ Company website
✑ McKinsey & Company
✑ FastCompany
✑ Industry Arc
✑ ResearchAndMarkets
✑ PCMag
Sources
✑ Investor presentation
✑ Company website
✑ McKinsey & Company
✑ FastCompany
✑ Industry Arc
✑ ResearchAndMarkets
✑ PCMag
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