Read on Twitter
Is @tiktok_us right for you?
@martinjefferies from @EnglishHeritage says it is if you want to:
Reach a young audience
Have fun with marketing
Get creative
Be experimental
#ArtsMarketingFestival
@martinjefferies from @EnglishHeritage says it is if you want to:
Reach a young audience Have fun with marketing Get creative Be experimental #ArtsMarketingFestival
Where to start with #TikTok? @EnglishHeritage’s content strands include:
Human connections (faces, people)
Behind-the-scenes (particularly in lockdown)
How to (e.g. cooking)
And use the Discover tab to jump on trends (like Twitter)
#ArtsMarketingFestival
Human connections (faces, people) Behind-the-scenes (particularly in lockdown) How to (e.g. cooking) And use the Discover tab to jump on trends (like Twitter)
#ArtsMarketingFestival
Tips for #TikTok?
1. Use what you have (like @BCLivingMuseum with reenactors)
2. Be creative (like @MuseumofLondon)
3. Make it relevant (like @RoyalOperaHouse)
4. Reply to comments
5. Use #LearnOnTikTok
#ArtsMarketingFestival
1. Use what you have (like @BCLivingMuseum with reenactors)
2. Be creative (like @MuseumofLondon)
3. Make it relevant (like @RoyalOperaHouse)
4. Reply to comments
5. Use #LearnOnTikTok
#ArtsMarketingFestival
What did @EnglishHeritage learn about TikTok?
Takes lots of time
Have one person on the account
Algorithm is powerful - what do users want?
Just start posting
Be yourself
Look outside the marketing team
Good for brand awareness
#ArtsMarketingFestival
Takes lots of time Have one person on the account Algorithm is powerful - what do users want? Just start posting Be yourself Look outside the marketing team Good for brand awareness#ArtsMarketingFestival
