Read on Twitter
When you are the figure head(s) of a company, every word you tweet matters. Your social media accounts are no longer your personal accounts, you represent a brand.
If you're going to create content and promote it on Twitter, you cannot separate the creator from the creation.
If you're going to create content and promote it on Twitter, you cannot separate the creator from the creation.
Something I've learned in my 3+ years of content creating is that every word you tweet matters.
There is a difference between tweeting hot takes like "LOL I HATE UNDERTAKER" and causing some arguments & tweeting things that can be perceived as racist or xenophobic.
There is a difference between tweeting hot takes like "LOL I HATE UNDERTAKER" and causing some arguments & tweeting things that can be perceived as racist or xenophobic.
If you write for a website, create a podcast, make YouTube videos, whatever... your social media presence becomes the brand. People will follow your content because of how you operate on social media.
More importantly, once you establish yourself as a main player in a brand, you have to completely revisit your actions.
If you have skeletons or an inability to tweet things that won't be considered incredibly offensive, maybe you shouldn't be trusted to run a brand.
If you have skeletons or an inability to tweet things that won't be considered incredibly offensive, maybe you shouldn't be trusted to run a brand.
I'm not saying I'm perfect because I've had some drama. I've tweeted some things that upset fans and we had some drama once for interviewing Vickie Guerrero due to her political affiliations.
I've been blocked by accounts for negativity towards the E, AEW, etc.
I've been blocked by accounts for negativity towards the E, AEW, etc.
I've lost tons of followers lately as I've gone from a wrestling account to a personal account that also promotes a new sports site.
However, I've always double checked what I've sent on Twitter and tried to understand the possible reactions to the things I've said.
However, I've always double checked what I've sent on Twitter and tried to understand the possible reactions to the things I've said.
Sometimes, I'll get into arguments with people that maybe I shouldn't have. Once upon a time, @MrWarrenHayes called me out for that.
You know what I did?
I apologize and I stopped.
Again, that is part of the responsibility you take as someone that is leading a brand.
You know what I did?
I apologize and I stopped.
Again, that is part of the responsibility you take as someone that is leading a brand.
If you're taking a massive "L" on social media, shut the fuck up and listen. Try to understand why you're continually the focus of slander by wrestling fans.
Stop blaming "woke culture" or allowing your fans to say "cancel culture is getting another one."
Stop blaming "woke culture" or allowing your fans to say "cancel culture is getting another one."
Cancel culture exists because people have been insulted, belittled, and just treated differently due to their race, religion, political beliefs, gender, etc.
If people continually try to "cancel" you, then you're fucking up. You're doing something wrong.
If people continually try to "cancel" you, then you're fucking up. You're doing something wrong.
If there is constantly drama around the things you're tweeting or the jokes you're making, then you need to reconsider the jokes you're making and evaluate whether or not you understand why its offensive.
Be fucking better.
Be fucking better.
In creating a brand centered around "joy," you're giving potential consumers the feeling that they will read positive things about something they love and will likely see an inclusive environment that doesn't judge them or performers based on the factors listed above.
Your personal account that has your association with the site written all over it can no longer identify completely different from the site you're running.
Everything you says matter and you are a reflection of your brand, your staff and yourself.
Everything you says matter and you are a reflection of your brand, your staff and yourself.
Its deeply disappointing to see yet another case of Twitter drama based around inherently racist discussions from the WrestleJoy folks.
Its deeply disappointing to see that previous situations haven't forced people to change their ways or be more cautious with their tweets.
Its deeply disappointing to see that previous situations haven't forced people to change their ways or be more cautious with their tweets.
You cannot claim to spread joy about something so many love if you're the focus of controversy once a quarter.
Either you need to change your ways, go dark and run the brand off-site, or turn over your social media accounts to someone you can pay to run the site.
Either you need to change your ways, go dark and run the brand off-site, or turn over your social media accounts to someone you can pay to run the site.
If I EVER do something like this on my social media, I would hope that my team would call me out and force the brand to shutter.
If I am EVER someone that tweets something inherently offensive, I hope to be called out and ratio'd for it.
If I am EVER someone that tweets something inherently offensive, I hope to be called out and ratio'd for it.
Its important that we not only get called out for the dumb shit we tweet, but that we learn from it and try to be better.
If the shit keeps happening, you never tried to be better.
If the shit keeps happening, you never tried to be better.
To the staff of WrestleJoy, I hope that you find another website to write for. I hope that the people who have loved your positivity will get to enjoy that content on another platform.
Ideally, I hope that WrestleJoy learns from this and corrects themselves.
Ideally, I hope that WrestleJoy learns from this and corrects themselves.
The people contributing to the site deserve better and should not have to worry about getting hateful DMs due to their association with the site.
I love being a content creator. I think its one of the best decisions I've ever made.
I take this shit seriously.
I love being a content creator. I think its one of the best decisions I've ever made.
I take this shit seriously.
Your brand matters to your future employers, your brand, your content, and it should matter to your self-respect.
Just be fucking better.
Just be fucking better.
