Read on Twitter
Just listened to @gregisenberg one-hour coaching call on building communities with @AlexAndBooks_ . Alex runs an online reading community.
An amazing conversation with some super insightful learnings.
My key takeaways in the thread below.
An amazing conversation with some super insightful learnings.
My key takeaways in the thread below.
Focus on your audience's desired outcome not your product.
"Focus on selling the desired outcome. Reading is just the mechanism."
"Your audience doesn’t want to read better, they want to reach a goal of being better at x by reading books."
"Focus on selling the desired outcome. Reading is just the mechanism."
"Your audience doesn’t want to read better, they want to reach a goal of being better at x by reading books."
Lots of discussion on @david_perell's “Write of Passage” course.
David's positioning is outcome-focused - “Accelerate your Career by Writing Online”.
For those interested, course here: https://www.perell.com/write-of-passage
David's positioning is outcome-focused - “Accelerate your Career by Writing Online”.
For those interested, course here: https://www.perell.com/write-of-passage
Greg shared an article from Slack’s CEO Stewart Butterfield @stewart, “We don’t sell saddles”. Particularly quoted “sell the innovation not the process”. https://medium.com/@stewart/we-dont-sell-saddles-here-4c59524d650d
Understand Motivation
This goes hand in hand with “outcomes first”. You need to understand the motivation of your audience before you build content.
This goes hand in hand with “outcomes first”. You need to understand the motivation of your audience before you build content.
Interestingly, audience motivation on each platform (twitter, insta, email, etc.) is different. Tailor content to the audience. Study top creators. @JamesClear, @naval were mentioned.
The winning formula has both content and community.
Focus on the community first, and through the community, you will learn what content or product needs to be built.
Focus on the community first, and through the community, you will learn what content or product needs to be built.
Some Platform Specific Advice:
Twitter - Stick to your niche and use threads. Greg said Twitter is the ultimate “broadcasting platform”
Instagram - Focus currently is on Reels and Shops. If you build these, Insta will promote you more.
Twitter - Stick to your niche and use threads. Greg said Twitter is the ultimate “broadcasting platform”
Instagram - Focus currently is on Reels and Shops. If you build these, Insta will promote you more.
Other Mentions:
@beondeck - Community for creators. Greg has a friend in it that said “I iterated on a few ideas, but more importantly found people I want to hang with.” i.e. sense of belonging.
@CircleApp - A new community application, an alternative to slack, facebook, etc.
@beondeck - Community for creators. Greg has a friend in it that said “I iterated on a few ideas, but more importantly found people I want to hang with.” i.e. sense of belonging.
@CircleApp - A new community application, an alternative to slack, facebook, etc.
Again, the main takeaway is to focus on the outcomes your audience desires, not your product.
Interestingly, this is also great advice for product managers (which I am), and I would say any other business function.
@gregisenberg Hope to see you do more of these!
Interestingly, this is also great advice for product managers (which I am), and I would say any other business function.
@gregisenberg Hope to see you do more of these!
