Every Trump lie of voter fraud has been disproven.

Every QAnon prediction has failed to come to fruition.

Despite this, millions of people still wait for the next drop, clinging on to the never-ending promise of an incoming revelation or "storm."

How do we break this spell?

I’ve been thinking about this a lot. I wonder if the best approach is the one used to get people out of cults.

It’s not to berate them or tell them they’re crazy, but to remind them of who they were before this. People who break out of cults usually have family pull them out.

I don’t like being simplistic and saying it’s racism so we can't reach out. It’s not just that. There are also good, non-racist people being misled by personalized disinfo bubbles on Facebook.

Maybe compassion really is the best approach? Just don't know how to do that at scale.

Of course, combatting disinformation itself is key to limiting new recruits, but I don’t think just addressing that will do it because a lot of these people have been radicalized, so they’ll seek it out themselves.

There has to be a human outreach aspect to this too.