A friend of a friend hired me to help them as they build out their social presence for their new company.

Here's a breakdown of what I'm doing for them, their goals, estimated time commitment, and how much I'm charging.

Their ultimate goal is brand awareness.

Their company will eventually make money on consulting but for the next 6-8 months, they want to use social media to tell the story of why they exist, educate others about their niche industry, and build a following over time.

Here's what I'm building/working on:

- Custom Social Strategy
- Content Strategy (w/ 3 weeks of content)
- Social Media Guidelines
- Social Tools to use
- (3) 1v1 Training Sessions
- Market Research
- Channel-by-channel strategy

Since I've done this so many times, I estimate it will take me somewhere between 15-22 hours to complete, plus the training sessions.

The going rate for this kind of work + my background in social is somewhere between $45-$65/hr.

I quoted them $1,100 to do everything. I'll also host a 1hr session w/ their entire team, to educate them on the importance of having social presences as company leaders.

Since they're a friend of a friend & I can knock this out in the next 2 weekends, I'm doing it for $850

Today, I'm doing market research and then building out the social media & content strategy.

Next weekend, I will start working on creating the content and then train their marketing coordinator on the channel-by-channel strategy, plus, how everything ladders up to their goals.

My goal for this freelance type of work is to help startups and small businesses with social & marketing strategy.

Less of a focus on $$ and more of a focus on companies (since I have a full-time job already).