
Follows pretty similar pattern year after year, biggest combined peak of search interest for Roland Garros and Wimbledon because they share a month (June), and a more sustained summer peak (RG, Wim, Olympics, USO) in Olympic years
Top 5 peak events in tennis search since 2004, filtered for most search results within those given peaks:
But if you zoom into a specific year, it's usually the US Open, or the Olympics in 2012 and 2016, which has the highest single tournament peak of search interest year after year
This is 2012 but it's fairly representative across all years since 2004 (minus Olympic spike)
This is 2012 but it's fairly representative across all years since 2004 (minus Olympic spike)
Upsets (Söderling d Nadal), controversy (Clijsters d Serena), narrative (Williams vs Williams), longest matches @ wim (Venus 05, Djokovic 19) = highest peaks
2011-2016 while featuring high level competition = dip in search interest. Trending up again post 2017 until COVID hit
2011-2016 while featuring high level competition = dip in search interest. Trending up again post 2017 until COVID hit
No point in reading too much into all this as there are a bunch of factors in search interest outside what makes a good tennis match or what makes tennis newsworthy. But interesting nonetheless
Bonus: Individual player search interest here: https://twitter.com/MattRacquet/status/1332403108740272129?s=20
Bonus: Individual player search interest here: https://twitter.com/MattRacquet/status/1332403108740272129?s=20