Here are some really cool offers and very unique strategies I found during #BlackFriday. And the biggest fail of all time.

A thread

Instead of offering a discount on BF, @beardbrand launched Black Sails, a limited-edition Beard oil (only 1% of their customers would be able to get it). It had a higher price point than their standard products and it SOLD OUT in just 23 minutes. The power of exclusivity!

@drinksanzo, an Asian-inspired sparkling water, is not offering a discount, instead is giving 30% of their profits to the Independent Restaurant Coalition, helping independent restaurants affected by the pandemic.

”The restaurant industry is in dire need of a helping hand”

@OUI_thepeople is offering some great deals on their site but instead of bombarding their customers with offers, they sent an email thanking them for their support.

”Without you, there would be no US”

“We wish you joy wherever you find it”

Although they’re offering some special discounts this weekend, @wearekinfield decided not to run any promotion during BF and instead #OptOutside as a way to encourage their community to reflect on their consumption habits and inspire everyone to spend the day outdoors

“As a sustainable brand, the mass consumption that deep sales encourage hasn’t always sat well with us. We’d prefer that you buy things as you need them, and invest in quality products that does the job right the first time (hi!)”.

I couldn’t appreciate this more

Instead of lowering their prices, @Allbirds decided to raise them by $1.

They’re matching every dollar and donating them to Fridays for Future, a global force calling for climate justice.

With this, they want people to consider the impact over-consumption has on the planet.

@DrinkGhia is offering a free bottle with every purchase. This is not a drill.

”We don't believe in Black Friday, but we believe in hospitality. From now until Monday, order on http://drinkghia.com , and you'll next bottle is on us”

@jenisicecreams has a sweet deal: Buy 5 pints, get 1 free.

And, in my opinion, there’s nothing better than free ice cream!

@flybyjing made it fun and entertaining with 5 days of fire deals on their signatures condiments, gift sets, and even suits made for sweating.

And if you are getting anything from them, make sure to try the Sichuan Chili Crisp. It's hot, bold, spicy!

@drinkhaus offered their new Haus Duos for 20% off for a limited time.

And they’re also offering some gorgeous and limited-edition gift boxes, so you can scratch those Christmas presents off your list.

Cheers, Salud, Santé. I don't know about you, but I want them all!

@HomesickCandles is offering some scent-sational deals: 10% off when you buy one, 20% off when you buy two, and 25% off when you buy three candles.

My favorite so far is LOVE, but I’m very, very curious about Book Club and Holiday Stroll.

@getsupply is offering 15% off all orders over $50.

They also offered, for a limited time, 20% off a Starter set or Ultimate starter set + a free stand + 3 month supply of blades.

My husband is a fan! their scents are AMAZING and their Face Wash is a must-have!

@dedicatedbrand is offering to plant a tree for every order placed this weekend. These trees will help small and marginalized farmers increase their families’ income.

“We don’t believe in the concept of crazy shopping holidays. We wanna do better. Give something back”

@takearecess says they forgot to come up with a plan for BF so instead they're offering a special black hoodie and is 50% off.

It's a nice hoodie, so I won't complain.

The biggest fail of all time goes to @onepeloton and their WTF Black Friday offer that invites you to pay WAY MORE money for their bikes.

Yikes. I guess someone is not getting a promotion any time soon.

Now, the lightning round

@calm is offering 50% off for a 1-year membership.
@billiebody is offering 20% off orders of $30+ using code YES20.
@hulu is offering their subscription for $1,99 a month for 12 months for a limited time. This is 65% off.
@BOMBAS is offering 20% off

@glossier is offering 25% off.
@birchbox is offering 30% off.
-Olipop is offering 25% off with code OHYEAH.
@otherlandhome is offering a hot deal: 35% off.
-Feat is offering 30% off.
@cardon is offering 35% off on your first order and 15% on every order afterward.

Buffy is offering 20% off.
@ritual is offering 40% off.
@sweetreasonbev is offering 30% off with code GET30.
@_cocokind is offering 20% off sitewide +credit on future purchases.
@Eberjey is offering 25% off sitewide

@madewell is offering up to 50% off with VERYMERRY.
@unboundbabes is offering 25% off.
@coppercowcoffee is offering 30% off with code BFCM.
@drinkhydrant is offering 25% off with code BF25.
@ourplace is offering the Always Pan for only $95 (normally $145) with code SUPERSALE