Thread by @ShimonaMehta, Black Friday 2020 on @Shopify = $2.4B, a 75% increase from 2019. [...]

Shimona Mehta

ShimonaMehta

Black Friday 2020 on @Shopify = $2.4B, a 75% increase from 2019. But if you think BFCM is only a US event, think again.

Let's talk about what's happening across Europe this weekend

1/7

The U.K. & Germany were in the Top 5 selling countries on Black Friday.

London

was the 2nd-highest selling city in the world on @Shopify yesterday.

#BlackFriday2020

2/7

More exciting: 81% of those UK

sales on @Shopify yesterday were domestic!

Independent, local businesses are winning

3/7

In Italy

where brands have been traditionally slower to move D2C, domestic purchases accounted for 85% of Black Friday totals on @Shopify & cart size grew by 13% over 2019 to €69.95

4/7

In Germany

mobile continues to become more important, accounting for 68% of purchases.

And consumers are spending! The average cart size yesterday was €75.05 - That’s up from last year’s average of €63.44

#BlackFriday2020 #Shopify

5/7

Spain's

Top 5 product categories on Black Friday on @Shopify:

1. Apparel & Accessories
2. Media
3. Health & Beauty
4. Electronics
5. Home & Garden

Avg cart size grew 15% to €61.09

6/7

More to come this weekend! You can watch the action here: https://datastories.shopify.com/

#BlackFriday2020

7/7

Shopify’s BFCM Live Map

A live look at Black Friday Cyber Monday sales on Shopify

https://datastories.shopify.com/

You can follow @ShimonaMehta.

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