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What type of content should you create for your new blog?
I say, go with top of the funnel keywords.
These users are entering the funnel and looking for information to understand a query.
(Keep reading)
I say, go with top of the funnel keywords.
These users are entering the funnel and looking for information to understand a query.
(Keep reading)
The person with the most useful content will get their business when they eventually decide to buy.
Do competitor research of the highest-ranking brands in your niche.
Do competitor research of the highest-ranking brands in your niche.
Narrow the results down to keywords starting with
How to
What is
Where
Improve
Issue
Why
Optimize
Fix
Remove
Grow
Troubleshoot
How to
What is
Where
Improve
Issue
Why
Optimize
Fix
Remove
Grow
Troubleshoot
Example
What is buyer awareness?
How to build a topic cluster
How to choose a DSLR camera
Use these as pillar topics to build a cluster around the broad keyword.
What is buyer awareness?
How to build a topic cluster
How to choose a DSLR camera
Use these as pillar topics to build a cluster around the broad keyword.
The content should be long-form and answer questions you'll cover in the cluster alongside low-hanging fruits you find via Google autocomplete, LSI keyword research, and related topics.
Give the reader an option of a downloadable guide in exchange for their email.
Give the reader an option of a downloadable guide in exchange for their email.
Make multiple videos that break down subheadings and share them on your company's social media to build authority.
Create an infographic that covers major stats around the problem. Great for republishing and driving backlinks.
#contentstrategy #SEOcopywriting #Copywriting #SEO
Create an infographic that covers major stats around the problem. Great for republishing and driving backlinks.
#contentstrategy #SEOcopywriting #Copywriting #SEO
