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Capitalism frames not just the economic context but also the cultural context of your lives. Let's show this in a simple example...
Noticed how Indians hang bathroom air fresheners in their cars?
Noticed how Indians hang bathroom air fresheners in their cars?
Your first thoughts are, "Oh God, what a lowborn mentality!". Now think deeper of why you consider that so....
Lavender is lavender and that is irrespective of where it is used. It is... The same bloody product. But... The company makes one for the car and one for the loo...
Lavender is lavender and that is irrespective of where it is used. It is... The same bloody product. But... The company makes one for the car and one for the loo...
The company packages the same thing differently so that you buy two products instead of one. This is the economic narrative. Normally, even you would see through this game. However....
Your mind sees a different packaging and associates X packaging with X place to use. You see someone breaking that rule of use and you paint a picture of that person from what you see. A stereotype comes handy here...
The stereotype of someone who gained the economic mobility to have a car but has not acquired the social awareness to know how to use it. You tweet about it, talk about it, spread that reactionary thought of yours to the world...
Way way in the future, that person in the car gets your message (maybe listening to a comedian's clip on his phone mocking him). He feels shame. He feels backward.... He then buys the exact same product but one that's labeled "Car freshner"
And that's how Capitalism short circuits logic itself. How it moulds your interpretation of reality and society to the Capitalists benefit and Profit.
