For all those who often wonder how can @arakucoffeein be world’s best in quality here’s a Thread of some of the obsessive, precise steps followed by 100,000 tribal farmers hands. This is turning with ‘hand’ the freshly pulped RED cherries on raised platforms under the sun. (1/n)

This drying under sun is for 10-12 days till every bean of the parchment (that’s what it’s called) is equally dried to 10-11% moisture. Tribals take turns to do this meticulously and are paid highest wages for this crucial step. A Billion @arakucoffeein beans every season! (2/n)

Please how each cherry is the same RED (No wonder @anandmahindra asks me to do a coffee table book called ONLY ONE SHADE OF RED). The raised platform is not to get any aroma of earth. On any given day we have 30 Tonnes dried like this in the Central Processing Unit. (3/n)

How New Soil is created is the real science behind @arakucoffeein The ReGenerative Agriculture started by @naandi_india is now mechanised across the 1000 villages of ARAKU. (Seen below is converting weeds into finely chopped ingredients for making Food for the Coffee Plants.(4/n)

The weeds/green manure is mixed with the magic potion of beneficial microbes created with a cocktail of cow dung, special flower & herb extracts etc to a Magic Plant Food in 90 days. After hearing the cutting edge recipe @aditidugar couldn’t resist sniffing it as Chefs do! (5/n)

What made world class Quality happen in Scale is the mechanised central composting unit @naandi_india created. This nutrient dense Plant Food was distributed as Top Soil to all the 50,000 @arakucoffeein estates. These modern approaches got tribal youth to take up agriculture! 6/n

From this picturesque “central soil institute“ in Araku, the Alchemy Top Soil gets distribute to each of the @arakucoffeein tribal farmer’s door step. The ease of these processes in ReGenerative Agriculture also got youth to join parents as Farmer Entrepreneurs. #Arakunomics 7/7