2/ Michael Mauboussin writing about "real options" in 1999:

"Amazon started by selling books. So there was a DCF value for the book business plus out-of-the-money contingent options on other offerings." http://www.capatcolumbia.com/Articles/FoFinance/Fof10.pdf
3/ "As the book business proved successful, contingent options on music and video went from out- of-the-money to in-the-money... As time passed Amazon’s real options portfolio has become more valuable. For example, the foray into the auction business [was once] unimaginable...."
4/ What businesses in 2020 can you identify that are are like Amazon was in 1999 and are being valued by markets like Michael Mauboussin wrote in his essay:

"So there was a DCF value for the [existing] business plus out-of-the-money contingent options on other offerings."
5/ If SpaceX isn't being valued based on its existing rocket launch business plus out-of-the-money contingent options on other offerings like broadband satellite service, then how exactly is it being valued?

"The latest round brings SpaceX's equity value to $46 billion."
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