7) Marketing help, and I told him to advertise in the yellow pages.

It was really strange.

I was already on the podcast train by this point.

This video by @pomp -> and his debate with @PeterSchiff made me buy a lot more #Bitcoin
8) but still, I'm not going to lie, I wasn't ALL IN. Gold ETF's were doing great, Tesla was smashing.

It just all felt WRONG and I couldn't connect the feelings in my head as to why.

Then I read the @JeffBooth masterpiece -> https://amzn.to/33nC9lq 

It was a WRAP after that
9) everything I intimately knew about running a technology company. How software was eating the World. How everything in an actual profitable biz moves 100x faster in every dimension than normal people can keep up with.

it all clicked.

💡💡💡💡💡
10) I immediately shared that book with my entire company, all our students, and everyone I knew.

But now I was legitimately frustrated. Once you've seen it, you really can't unsee it.

And when I get obsessed with something I get REALLY obsessed.
11) p.s. rabid obsession with your craft is probably the #1 most important quality in being a successful entrepreneur or investor but anyway you can just have that for free...
12) when I mean obsessed, I mean obsessed. I won't belabor you with the hundreds maybe thousands of hours of study I've devoted to this topic but I'll drop a few of my favorites here.
15) @LynAldenContact is also a master of her craft. if you want to be a super nerd on this and really drive home the fact that the $$ is doomed, you're going to have to button up and read this -> (or better yet listen to @nlw read it -> https://bit.ly/3mfVPir 
17) for those that don't know @michael_saylor has big kahunas because he literally could have invested in ANYTHING.

Gold.

Stocks.

Bonds.

Real Estate.

Buying other companies.

What did he do?

Did he diversify?

No. He bought 425M of Bitcoin and Bitcoin ONLY.
18) Back to the story part, this is when it really started seeming silly to invest in other things.

Square got in. I had to ask myself, am I really smarter than @jack and @michael_saylor ?

The answer (unfortunately) was NO.
19) Sold all my Tesla at the top cuz I'm a freaking genius. Made like 30k.

Sold all my gold too. Made another 50k.

It was hard NOT to buy more #Bitcoin . Let's just pull a few examples where any rational person would wake up.
20) https://twitter.com/apompliano/status/1325877011831721984

I mean even I've heard of this dude and I played D1 basketball and had no interest in this stuff before starting a biz....
21) Paul Tudor Jones and the Wall Street Journal... https://twitter.com/SwanBitcoin/status/1330911694651076608
22) let's just save time and look at this.

That list of people grows daily.

https://twitter.com/mnicoletos/status/1329791873305731073

I'm pretty sure @RayDalio is CURRENTLY falling down the rabbit hole as he literally tweeted he may be missing something with #Bitcoin
23) Okay this tweet storm has gone on long enough but I'll just summarize why it seems inevitable to outperform everything else (other than your own biz and ingenuity).

A) It's simple supply and demand. Scarce stuff goes up in price when money printer goes brr...
24)

B) There's never been anything as scarce as #Bitcoin .

Humans don't really understand absolute scarcity.

They also really don't understand exponential technologies.

Bitcoin is both.
25)

C) speaking of things humans don't understand... NETWORK EFFECTS.

Bitcoin has 4 sided network effects. (miners, buyers, sellers, developers)

Amazon & Facebook would be hard to replicate, no?

Getting all those users to move = impossible.

Same thing with Bitcoin.
26)

D) The maximalists are nuts.

Actually, no, they aren't.

EX @danheld @maxkeiser @jimmysong @saifedean @ToneVays @bitstein @stephanlivera

I honestly believe they were regular dudes (smart ones) before this BTC rabbit hole. The rabbit hole changes you.
27)

E) The point is, you want maximalists who will defend your idea to the death.

Bitcoin has that.

Apple had it in the early days.

So did Facebook.

@michael_saylor said many times in his podcast tour that this was a huge factor in going all in on BTC
29) is this a "sure thing"? No, nothing in life is.

A black swan could theoretically take it out I guess.

But for me, it's been a pretty easy choice.

I'll take my chances on a theoretical black swan in exchange for the hardest money the world has ever seen.
30) I sleep much better at night knowing I own #Bitcoin .

Just making millions doesn't do it these days. @michael_saylor said he had anxiety one night when he wasn't able to spend a full 30M in one buy.

I understand that, completely.
31) If you read this far, throw this a retweet for God's sake. Idk if I'll ever take the time to write another one of these but I hope it helped someone.

Thank you again @PrestonPysh @JeffBooth @PeterMcCormack @APompliano and the MANY others who inspired it.
You can follow @kale_abe.
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