Marketing sugar-water by jazzing up music nostalgia was bad enough. But #BigTobacco trying to hook the young hip & hop to nicotine addiction by selling it as Pop @VeloSoundPk is a new low.

Do our music stars know what they are selling? I hope they do not!
#Velo is a product of British-American Tobacco Co that markets itself as “Your discreet nicotine partner wherever, whenever!”

#OralNicotine is Big Tobacco’s newest attempt (after e-cigarettes and vapping) to get a new generation of addicts for nicotine. https://www.bloomberg.com/news/articles/2020-07-17/big-tobacco-hopes-oral-nicotine-pouches-fill-the-vaping-void?utm_source=url_link
Big Tobacco Hopes Oral Nicotine Pouches Fill the Vaping Void

These successors to snuff and chewing tobacco are pitched as healthier than traditional smokes—with no spitting required.

https://www.bloomberg.com/news/articles/2020-07-17/big-tobacco-hopes-oral-nicotine-pouches-fill-the-vaping-void?utm_source=url_link
#Velo is meant to help quit smoking but is aggressively marketed to young non-smokers in developing countries with weak regulations (possibly a ‘gateway’ to other nicotine products?)

Suggestively advertised as a hip product for ‘creative’ adventurers. https://tobaccobusiness.com/british-american-tobacco-announces-the-acquisition-of-dryft-modern-oral-nicotine-business/
BAT Announces the Acquisition of Dryft Modern Oral Nicotine Business

British American Tobacco has announced the acquisition of Dryft Sciences, LLC, a U.S.-based modern oral nicotine product company.

https://tobaccobusiness.com/british-american-tobacco-announces-the-acquisition-of-dryft-modern-oral-nicotine-business/
Wrapping an addiction in rebel sounding music @VeloSound is about as low as advertising can get!

@BATpress could never have done this in Britain or America!

Hoping @sajjad_official @itsmeeshashafi @stringsonline @itsaadee @umairjaswal did not know this. https://www.healthline.com/health-news/heres-how-nicotine-affects-the-body#More-teens-interested-in-e-cigarettes-
Nicotine and Health Effects on the Body

From affecting the brains of teens to high blood pressure, here’s what you need to know.

https://www.healthline.com/health-news/heres-how-nicotine-affects-the-body#More-teens-interested-in-e-cigarettes-
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