Meme (naive)
Cliche (conscious)
Archetype (self-conscious) https://twitter.com/Ipswich1634/status/1329922098555445248

What came first-- the "soy" meme in reality-- people started to notice it everywhere-- it had become a "meme."

This "meme" was called the "Soy Boy"-- a cliche.

Then, "Soy Boy" became an Archetype-- the subjects of the naive meme were brought to self-consciousness.

What "the Left can't meme" really means is-- "The Left doesn't produce cliches"-- what the Left does is produce archetypes-- by becoming aware of the cliches produced by the Right (generally speaking), & consciously affirming them.

"The Left are walking cliches"-- to the Right-- but they are a bit more complicated-- they become Self-Conscious Cliches or Archetypes. (this of course happens all over the political spectrum, but this is the phenomenon we realize as "laundering right wing memes" or w/e).

What this means is that "memeing" (producing cliches) does not alter the material conditions that produced the possibility of the "meme" ("soy" posting hasn't hurt the soy industry)-- all it does is accelerate the normalization of the post-critical stance- providing Full Purchase

It's like this-- X is unacknowledged-- Anti-X acknowledges it, thinking that acknowledging X will lead to elimination of X-- but what happens is that Anti-Anti-X just, going forward, sells X as Anti-Anti-X-- selling both X & the post-critical stance toward X.

Unacknowledged Truth: "All these *Leftists* are just Liberals who vote Democrat & will vote Biden no matter what"

Recognized Cliche: "Because I am a Leftist, I vote Democrat & will vote Biden no matter what."

Self-Conscious Archetype: "Yes-chad.jpg"

Basically-- by "showing the hypocrisies" you only provide the edifice for the production of an ideology which is aware of the hypocrisy, but transcends its own self-criticism, to reaffirm its basic premise-- but this time, consciously.

To continue the last example-- Self-Conscious Archetype "Leftist" here will say-- "This is true Leftism, as we have defined, the Left is voting for the Democrats &c"-- this is then the fulcrum to say "By your own critical definition of a leftist, you aren't one"-- lmao

Basically-- all that the "meme wars" of 2014 to now have done is complicate the ideological justifications for the issues that spawned the "meme wars" -- the "right" may have learned how to produce new cliches-- but the "left" gets to reify them as archetypes.

We're stripping back all the subtext & making it surface text.

This is the 2020s-- everything will be seen clearly for what it is-- & because of this fact (as in a Panopticon)-- it will function all the better for it.

Slavoj has a bit about Santa Claus functioning without belief in it-- but it's a bit more than that-- Santa Claus can only function when *explicitly* people (parents) know that Santa Claus isn't real-- if they really believed, why, you see how it wouldn't function lol

What the Archetype is-- is the Parent who says "I believe in Santa Claus even more than my Child does-- because I know Santa Claus isn't real, & I work to produce the reality of Santa Claus consciously"

I always ask this question:

Does the Authentic Hypocrite know himself to be one?

"I believe in the Left even more than "the Left" (the "class reductionist tankie post-left" other such boogiemen) does-- because I know "The Left" isn't real, & I work to produce the reality of "The Left" consciously, by holding Bimbler Accountable, & Doing the Work"