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I think one of the biggest misconceptions about branding yourself as a creator is that you're creating a box for yourself, and then you have to sit in that box. I don't think that's true at all. [thread]
I think of branding the way I think of dictionary definitions: People who write dictionaries aren't choosing what words mean, they're just documenting how those words are already primarily used.
Branding is the same thing.
Branding is the same thing.
When you decide that your brand uses certain colors, or has a certain attitude, or references certain themes, it should be because that's already what you're doing/what you want to be doing.
It's not trapping yourself in a box, it's identifying the box you're already in.
It's not trapping yourself in a box, it's identifying the box you're already in.
By identifying that box, you can make more thoughtful, goal-oriented decisions around it. You can look at a new project and say "is this gonna jive with me? or is there a way to tweak it to make it more 'me'?"
If you feel like branding yourself would be limiting, imo it's because you're doing branding wrong. Your brand shouldn't limit you — it should explain you. Your brand should be something you discover about your work, not impose on it.
