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Have a game on Steam? Check your tags right now..... Is one of the first 5 tags the [indie] one like in this screenshot? That is not great. Here is a thread on why you should fix it and how to pick the right tag: 
![Have a game on Steam? Check your tags right now..... Is one of the first 5 tags the [indie] one like in this screenshot? That is not great. Here is a thread on why you should fix it and how to pick the right tag:](https://pbs.twimg.com/media/EnRxUWWVcAE7CJa.png "Have a game on Steam? Check your tags right now..... Is one of the first 5 tags the [indie] one like in this screenshot? That is not great. Here is a thread on why you should fix it and how to pick the right tag:")
Why should you care about tags on Steam? Because they tell the algorithm where to show your game. If your game's tags are accurate, it will get recommended to people who like games with similar tags in this section:
It might also show up here in "More Like This"
Most importantly tags help your game show up in these recommender widgets and in the Discovery Queue. Notice it says "because you play games tagged with..."
Tags also tell Steam to invite you to special themed sales like The Pirate Sale. Reserved only for games with the [pirate] tag.
![Tags also tell Steam to invite you to special themed sales like The Pirate Sale. Reserved only for games with the [pirate] tag.](https://pbs.twimg.com/media/EnRyjqkVcAA3FiE.png "Tags also tell Steam to invite you to special themed sales like The Pirate Sale. Reserved only for games with the [pirate] tag.")
Tip #1 Tag ordering matters. The top 5 tags are the most important and tell Steam THIS IS REALLY WHAT MAY GAME IS. So be very very selective about what your top 5 tags are
Tip #2 Ditch the [indie] tag! Why why why??? Indies are cool right? Yes! But every single game is tagged with [indie] so that doesn't distinguish your game for the algorithm. Remember how I said top 5 is important? it's taking up a space that could be used by a more specific tag.
Tip #3 Focus on Accuracy not Popularity. Devs ask "what are the most popular tags?" That is the wrong question. "City Builder" is super popular genre and tag but if your game is NOT a CB, don't add that tag! Tags don't get you more traffic, they get you the right traffic.
Tip #4 So what tags should I pick? Look at the 3 biggest games that are most similar to your game. Write down the top 5 tags they use. If they use [indie], find another game that did their tagging right. Then look at all those tags and pick the 5 most accurate from that list.
Got it? I wrote even more instructions about how to do this here: https://howtomarketagame.com/2020/11/12/steam-101-how-to-tag-your-game/
I also wrote this about what tags to be careful about: https://howtomarketagame.com/2020/11/18/steam-101-what-steam-tags-should-i-watch-out-for/
Ask me any tag questions below. I will answer them.
