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#PURPOSE:
- Why your organisation exists
- Like a filter - helping you make sense of the world and your place in it
- Everything we are, everything we do for our customers and everything we want
- Drives consistency among the customer experience and the employee experience
- Why your organisation exists
- Like a filter - helping you make sense of the world and your place in it
- Everything we are, everything we do for our customers and everything we want
- Drives consistency among the customer experience and the employee experience
When revealing a new purpose, employees should say 'of course that's it!'
The process: 'excavation'
- Reviewing the archives
- Talking to people all over the world - 'what are we like when we're at our best?'
- Confidential 1:1s - 'why did you actually join this organisation?'
- Every individual we spoke to became an advocate for the process
- Reviewing the archives
- Talking to people all over the world - 'what are we like when we're at our best?'
- Confidential 1:1s - 'why did you actually join this organisation?'
- Every individual we spoke to became an advocate for the process
Purpose is NOT a marketing tagline
Measuring purpose:
1) Can we embed it and get connection to it?
2) Where's it showing up in the employee lifecycle?
3) Emotional connection - how does it make you feel?
4) Purpose indicators - measures of success that will be communicated externally: e.g. CSR, D&, communities
1) Can we embed it and get connection to it?
2) Where's it showing up in the employee lifecycle?
3) Emotional connection - how does it make you feel?
4) Purpose indicators - measures of success that will be communicated externally: e.g. CSR, D&, communities
