We are failing to provide the right information about the Covid-19 vaccine at the right time to the right people. Here are some suggestions for what we could do [thread] https://firstdraftnews.org/long-form-article/the-covid-19-and-other-vaccines-where-were-failing-to-provide-the-right-information/

2/ Many false notions about vaccines, such as them altering DNA, being unnecessary because survival rates from Covid-19 are 99% (very misleading), or providing a "silver bullet" -- haven’t been sufficiently addressed

3/ Reporters, governments, and health bodies need to provide the information in an effective, compelling manner (such as with video and meme-based content)

4/ To do that, we need to monitor online spaces for sudden demand for new information on a given topic, so we know what information is needed and when

5/ In the absence of that, gaps are being exploited with a range of tactics, including headline laundering and the use of children to give an emotional bite, as we’ve seen with hashtag hijacking https://www.nbcnews.com/tech/tech-news/qanon-looms-behind-nationwide-rallies-viral-hashtags-n1237722

6/ We also face the reverse problem: oversupplying information when it isn’t needed. The sheer quantity of information, as well as its technically complex or seemingly contradictory nature, often leads to confusion and ultimately news avoidance https://reutersinstitute.politics.ox.ac.uk/news-avoidance-uk-remains-high-lockdown-restrictions-are-eased

7/ Learn more about data deficits and oversupply in a chapter from our report: https://firstdraftnews.org/long-form-article/the-covid-19-and-other-vaccines-where-were-failing-to-provide-the-right-information/