#CSPC2020 panel: "Grassroots Engagement in the face of Grand challenges: what works?"
: @MoriartyLab @COVID_19_Canada @UofT; @kimberlygirling @E4Dca; @luckytran; @alexi_rwhite; Brian Owens.
Moderated by: @Tzeporah

@sciencepolicy #advocacy #scicomm

Moderated by: @Tzeporah


Tips for scientists working w/ journalists:
Brian Owens:
Pitch a story not just a topic (people like to read about people)
know why it should be written & why now
Where should it go?
It doesn't always work out
Twitter &
work well to contact journalists #CSPC2020
Brian Owens:




Twitter &

. @Tzeporah: a few things to think about:
The story of me, now, us
What's the challenge, choice & opportunity
Pivot to the frame & never "explain".
Opinions around how scientists should communicate. #scicomm #science #CSPC2020 @sciencepolicy



Opinions around how scientists should communicate. #scicomm #science #CSPC2020 @sciencepolicy
. @luckytran: consider the following 
Think how to reach beyond the barrier
We have to practice #scicomm
Personal stories are important
Understand how the balance of power works
Don't spend 90%
explaining things, think why you're speaking to a journalist.
#CSPC2020





Don't spend 90%

#CSPC2020
. @luckytran: Scientists should help elevate the people that our research is affecting. We should raise the voices of diverse communities.
We need to be on facebook, tiktok & IG. People are in culture ALL the time, we need to be where the people are!
#CSPC2020 @sciencepolicy
We need to be on facebook, tiktok & IG. People are in culture ALL the time, we need to be where the people are!
#CSPC2020 @sciencepolicy
Q: tools for advocacy?
@kimberlygirling: understand audience, know what's known, who are stakeholders etc.
helps choose method of advocacy.
To influence policy:
Start convos & building trust is
to influence decision makers.
write op-eds
#CSPC2020 @sciencepolicy
@kimberlygirling: understand audience, know what's known, who are stakeholders etc.

To influence policy:



#CSPC2020 @sciencepolicy
. @alexi_rwhite: advocacy tools 
Openness to compromise w/ gov. (harder when protesting).
What is your leverage internally & externally?
What is your relationship w/ media?
What is your goal? A specific outcome or shift?
#CSPC2020 @sciencepolicy




What is your goal? A specific outcome or shift?

#CSPC2020 @sciencepolicy
Q: how do you address different levels of government?
. @alexi_rwhite :
Theories are the same
Relationship building is 
Speaking w/ a MP is similar to media: what is your story?
Can they convince people? We need to equip w/ a narrative
#CSPC2020 @sciencepolicy
. @alexi_rwhite :
Theories are the same





#CSPC2020 @sciencepolicy
. @alexi_rwhite:
Re: different political parties
it is not an exercise in chancing minds. We are helping to muster information & build a coalition w/ them so that we can all work towards the same goal. This is a more successful approach.
#CSPC2020 @sciencepolicy
Re: different political parties

#CSPC2020 @sciencepolicy