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Your Roadmap towards eCom success
What you see below is my checklist for eCom stores (starting to optimizing and scaling)
This OVERVIEW thread can also be used for AGENCIES (your offer)
//THREAD//
RT TO SPREAD THE KNOWLEDGE
What you see below is my checklist for eCom stores (starting to optimizing and scaling)
This OVERVIEW thread can also be used for AGENCIES (your offer)
//THREAD//
RT TO SPREAD THE KNOWLEDGE
Before we start this glorious thread
All of these steps are gone into MASSIVE depths inside our Marketers Utopia
If you are one of the 1000+ Utopians, you can search anything from the thread below and you will have access to it all https://marketer.wizofecom.com/
All of these steps are gone into MASSIVE depths inside our Marketers Utopia
If you are one of the 1000+ Utopians, you can search anything from the thread below and you will have access to it all https://marketer.wizofecom.com/
You don't need to do every single thing in this thread.
Save this and come back to it based on different steps in your journey as a store owner or agency
Save this and come back to it based on different steps in your journey as a store owner or agency
Business Foundations
> Defining a hungry market + market validation
> Choose a list of products to solve their hunger
> Create a brand strategy (personality traits) based on target personas
> Define your irresistible offer
> Define the positioning for your brand
> Defining a hungry market + market validation
> Choose a list of products to solve their hunger
> Create a brand strategy (personality traits) based on target personas
> Define your irresistible offer
> Define the positioning for your brand
Conversion rate optimization
> Benchmark 5 competitors sites
> Define your site funnel
> Project your brand tone across your site
> Create powerful description with images, objection handling headlines, social proof, branded trust badges, reviews and an FAQ
> Setup all tracking
> Benchmark 5 competitors sites
> Define your site funnel
> Project your brand tone across your site
> Create powerful description with images, objection handling headlines, social proof, branded trust badges, reviews and an FAQ
> Setup all tracking
Conversion rate optimization
> Define list of keywords (on page) to rank for on-site (speak to @SEOKeval )
> Ensure site is optimized for mobile
> Create a powerful above the fold
> Optimize site speed
> Create a list of tests
> Begin running A/B tests for independent variables
> Define list of keywords (on page) to rank for on-site (speak to @SEOKeval )
> Ensure site is optimized for mobile
> Create a powerful above the fold
> Optimize site speed
> Create a list of tests
> Begin running A/B tests for independent variables
Extra revenue - Emails
> Setup Klaviyo account
> Setup Abandon cart, abandon checkout, browser abandonment, post-purchase thank you + upsell, pre-purchase welcome flow, VIP
> Optimize flows bi-weekly (or based on number of sends)
> Create a campaign schedule
> Setup pop-ups
> Setup Klaviyo account
> Setup Abandon cart, abandon checkout, browser abandonment, post-purchase thank you + upsell, pre-purchase welcome flow, VIP
> Optimize flows bi-weekly (or based on number of sends)
> Create a campaign schedule
> Setup pop-ups
Extra revenue - Messenger/SMS + Push owl
> Setup pop up welcome message with discount using KLAVIYO or @OctaneAI (after 50% page scroll OR 12 seconds on site)
> Setup A/C with SMS
> Setup push notifications on site
> Send push campaign twice a month
> Setup pop up welcome message with discount using KLAVIYO or @OctaneAI (after 50% page scroll OR 12 seconds on site)
> Setup A/C with SMS
> Setup push notifications on site
> Send push campaign twice a month
Social Media Marketing - Instagram
> If the audience is millennial or gen z Go to @ROGUEWEALTH from Bolis Media
> Get shoutouts from a multi-million follower Instagram network
> Get lower CPM'S, viral awareness, mass sales without the stress of facebook
> Retarget with FB
> If the audience is millennial or gen z Go to @ROGUEWEALTH from Bolis Media
> Get shoutouts from a multi-million follower Instagram network
> Get lower CPM'S, viral awareness, mass sales without the stress of facebook
> Retarget with FB
Social Media Marketing - Instagram
> Optimize your profile
> Create a posting schedule (value posts, aesthetic posts, reposts)
> Find 5 other accounts to use as repost sources
> Engage in comments and stories with your audience
> Engage with accs in similar follower range
> Optimize your profile
> Create a posting schedule (value posts, aesthetic posts, reposts)
> Find 5 other accounts to use as repost sources
> Engage in comments and stories with your audience
> Engage with accs in similar follower range
Social Media Marketing - Pinterest https://twitter.com/wizofecom/status/1322643605023035392
Social Media Marketing -Quora
> Find questions in your niche
> Answer 3 questions a day from 'random profiles' (not in your main brand account)
> Answer thoroughly and subtly put your brand's link in description (nonchalant)
> Do this consistently
> Find questions in your niche
> Answer 3 questions a day from 'random profiles' (not in your main brand account)
> Answer thoroughly and subtly put your brand's link in description (nonchalant)
> Do this consistently
Paid Media - Facebook ads
> Setup your pixel before you start leading traffic towards your site
> Leverage influencers or BOLIS MEDIA for initial prospecting traffic then retarget
> Create multiple creatives for prospecting and remarketing
> Killer copy on ads @dito_mark
> Setup your pixel before you start leading traffic towards your site
> Leverage influencers or BOLIS MEDIA for initial prospecting traffic then retarget
> Create multiple creatives for prospecting and remarketing
> Killer copy on ads @dito_mark
Paid Media - Facebook ads
> Prospecting ads, test multiple angles using cognitive biases + 8 human life forces
> Prospecting ads, have a powerful hook, killer thumbnail, showcase benefits & pain points in ad
> Remarketing ads, show reviews. solutions, social proof, unique offer
> Prospecting ads, test multiple angles using cognitive biases + 8 human life forces
> Prospecting ads, have a powerful hook, killer thumbnail, showcase benefits & pain points in ad
> Remarketing ads, show reviews. solutions, social proof, unique offer
Paid Media - Google ads - search
> Setup branded based keywords campaigns
> Setup comeptitors based keyword campaigns
> Setup retargeting campaigns
> Setup prospecting campaign
> Setup branded based keywords campaigns
> Setup comeptitors based keyword campaigns
> Setup retargeting campaigns
> Setup prospecting campaign
Experience
> Make every possible touchpoint with your brand memorable and unique (Facebook ad comments, IG ad comments, chat bar on website, support ticket, post-purchase nurturing via Emails, shipping + packaging)
> Make every possible touchpoint with your brand memorable and unique (Facebook ad comments, IG ad comments, chat bar on website, support ticket, post-purchase nurturing via Emails, shipping + packaging)
I missed many things but here this is a powerful overview for your store/agency
At the beginning, I spoke about our Utopia - We have 1333+ articles inside of it highlighting every point and more https://marketer.wizofecom.com/
At the beginning, I spoke about our Utopia - We have 1333+ articles inside of it highlighting every point and more https://marketer.wizofecom.com/
Check out what marketers like you are saying about our Utopia
https://drive.google.com/drive/u/3/folders/1fWSS1fzuEuKQAdNR8cxn2Dywn-8py1cr
https://drive.google.com/drive/u/3/folders/1fWSS1fzuEuKQAdNR8cxn2Dywn-8py1cr
