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A @pcpro reader messaged me after the podcast to ask why Apple hadnt changed the physical design of the macbookair (and pro). I think the answers are quite simple.
1) (and most importantly) M1 is all about a reassurance to the mac customers. Its exactly the same as before /1
1) (and most importantly) M1 is all about a reassurance to the mac customers. Its exactly the same as before /1
but just more. More speed, more battery life, more wifi speed. More screen quality. But still the same thing they love -- same apps, same UI (with macos11 improvements). Dont scare the paying customers. Not with M1. Being scary is for M2/3/4
2) yes the motherboard is much /2
2) yes the motherboard is much /2
smaller than the intel unit, so they could have put more battery in. But why do that when they are already at 17-20 hours life anyway? Would 24 hours be even better? No not really. And adding a new battery would increase the weight, which would upset the customers. /3
3) these are the bottom end units. This is the two trillion dollar company putting everything on the line. Its message to the developer community couldnt be clearer. Or its message to the Windows/Intel/AMD market place and other vendors. In the past, the Wintel world has /4
been able to kick the sand in the face of the pretty boy 7 stone weakling Mac (in their eyes). NeXTStep -> macos changed that. But iphone/ios sucked all the money out of the mobile market place, and killed any hopes for Windows and Intel there. /5
So the story switched to "well ARM is fine for low power toys. Content consumption not creation. It will never be a Real Man's Computer doing Big Tasks". With M1, Apple has shown that leading edge 5nm SOC absolutely is up to the task. The ball is back in the /6
court with Intel with its 14nm process. And with Microsoft to justify its Win32/64 platform. Its ARM efforts with Qualcomm are interesting, but far from compelling. Or even supporting 64bit code. Of course, as i said on the podcast today, people who need Win32/64 support /7
will need to stay on the Wintel platform. They will not be able to move, irrespective of how good the Azure/W365 management tools are for macos.
For microsoft, i cannot see how the wintel platform can catch up in any meaningful timescale. The best thing MS can do is accept /8
For microsoft, i cannot see how the wintel platform can catch up in any meaningful timescale. The best thing MS can do is accept /8
this and get Cloud Windows Desktop ready as a matter of urgency. Its what they do exceptionally well -- subscription cloud services at extreme scale. They should support their customers, and step up to the plate.
