Read on Twitter
~ My Twitter Inspiration Handbook ~
When I started on Twitter I was pretty clueless.
So I made a big Google Doc where I started saving all the best “brand tweets” and grouped them into categories. Today, it's ready to share.
THREAD...
When I started on Twitter I was pretty clueless.
So I made a big Google Doc where I started saving all the best “brand tweets” and grouped them into categories. Today, it's ready to share.
THREAD...
1/ Quick Tips
Teach people something new in a tweet. Short, sweet, and shareable.
Teach people something new in a tweet. Short, sweet, and shareable.
2/ Threads
People don't click links. So if you've got a story worth sharing write a thread.
People don't click links. So if you've got a story worth sharing write a thread.
3/ Memes
Make your brand relatable.
Sparknotes sells literature study guides. Twitter and literature study guides don't mix. So Sparknotes use pop-culture to make literature relatable.
Make your brand relatable.
Sparknotes sells literature study guides. Twitter and literature study guides don't mix. So Sparknotes use pop-culture to make literature relatable.
4/ “Quick reaction” Tweets
Each day a new story consumes Twitter. Think fast and you can go viral.
Each day a new story consumes Twitter. Think fast and you can go viral.
5/ Build in public
Makes your brand feel ALIVE. People want to come on the journey.
Makes your brand feel ALIVE. People want to come on the journey.
6/ Brand beef
People love drama. T-Mobile bragging about their 5G is boring. T-Mobile roasting Verizon's 5G is hilarious.
People love drama. T-Mobile bragging about their 5G is boring. T-Mobile roasting Verizon's 5G is hilarious.
7/ Casual content
Don't complicate it. Most people just want some light entertainment.
Don't complicate it. Most people just want some light entertainment.
8/ Replies
Make a list of a few people in your niche. Turn on notifications. Comment something witty or thoughtful.
Make a list of a few people in your niche. Turn on notifications. Comment something witty or thoughtful.
9/ Questions
Get to know your customers whilst building a sense of community.
Get to know your customers whilst building a sense of community.
10/ “Reply and we'll...”
Turns causal followers into brand advocates.
Turns causal followers into brand advocates.
11/ Live tweeting
Your audience watch a cult show. That show trends every week. You live-tweet each episode.
Your audience watch a cult show. That show trends every week. You live-tweet each episode.
12/ Transparency
Twitter loves transparency. Talk openly about your product you'll sell more of your product.
Twitter loves transparency. Talk openly about your product you'll sell more of your product.
13/ Giveaways
Grows your follower count. Builds brand awareness.
Grows your follower count. Builds brand awareness.
14/ Celebrate customers
Making customers look good makes you look good. It's marketing without marketing.
Making customers look good makes you look good. It's marketing without marketing.
15/ Galvanize followers
This tweet deserves a category of its own.
65,000 people posting photos of their Spotify playlist. All from one tweet.
This tweet deserves a category of its own.
65,000 people posting photos of their Spotify playlist. All from one tweet.
16/ Share your product
You're allowed to share your product. Just don't make it look like an ad.
You're allowed to share your product. Just don't make it look like an ad.
17/ Consistency
And finally, consistency is how you imprint yourself. Your followers should recognise you without looking at the icon.
There's no better example than no name. Consistent tone, aesthetics and message.
And finally, consistency is how you imprint yourself. Your followers should recognise you without looking at the icon.
There's no better example than no name. Consistent tone, aesthetics and message.
18/ You made it. Hope you found it useful.
“No tweets were harmed in the making of this thread” https://marketingexamples.com/handbook/twitter-inspiration
“No tweets were harmed in the making of this thread” https://marketingexamples.com/handbook/twitter-inspiration
19/ I won't lie, this took a while. I must have read about 5000 tweets haha. Please do share with pals 
Oh, and if you'd like to learn from more short, sweet, practical examples you might like my newsletter :)
Over and out — Harry https://marketingexamples.com/subscribe
Oh, and if you'd like to learn from more short, sweet, practical examples you might like my newsletter :)
Over and out — Harry https://marketingexamples.com/subscribe
