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My 'Triple Header' 
CBO sale setup that killed it last year and is 
again so far this week:
1 x TOF (or multiple here depending on budget)
1 x MOF - Warm/Longer Window retargeting
1 x BOF - Short Window retargeting
CBO sale setup that killed it last year and is again so far this week:1 x TOF (or multiple here depending on budget)
1 x MOF - Warm/Longer Window retargeting
1 x BOF - Short Window retargeting
CBO #1 TOF w/3-4 adsets
- Open
- 10% LLA Stack
- 1-2 x best-performing audiences from the last 60 days
- 1 x Stories-only if you have creative for it
- Open
- 10% LLA Stack
- 1-2 x best-performing audiences from the last 60 days
- 1 x Stories-only if you have creative for it
CBO #2 MOF 4-7 adsets depending on budget - all these exclude 30d website visitors
- Warm Stack of any engagers, visitors, video viewers with a pulse going back the full 365/180d
- 60d Warm Stack, Stories-only
- ATC 90d
- 50%VV 90d
- WCA 90d
- FB Engagers 90d
- IG Engagers 90d
- Warm Stack of any engagers, visitors, video viewers with a pulse going back the full 365/180d
- 60d Warm Stack, Stories-only
- ATC 90d
- 50%VV 90d
- WCA 90d
- FB Engagers 90d
- IG Engagers 90d
CBO #3 BOF 3-6 adsets, most excluding 7d PUR
- All pixel PUR + email list
- 30d VC+ATC
- 30d FB & IG Engagers
- 30d PUR
- 7d VC+ATC
- Hot 7d FB & IG Engagers
- All pixel PUR + email list
- 30d VC+ATC
- 30d FB & IG Engagers
- 30d PUR
- 7d VC+ATC
- Hot 7d FB & IG Engagers
Started these in one account at $2k each and scaled them to $5k now, running at 11.6X and done $220k+ in revenue.
Main advantage of doing it this way vs highly consolidated? I can make sure ALL warm/hot audiences get delivery and hit with the offer to max out the opportunity.
Main advantage of doing it this way vs highly consolidated? I can make sure ALL warm/hot audiences get delivery and hit with the offer to max out the opportunity.
2 other points: for this to really work you need to have invested in building your warm audiences for the last 90d + if budget is smaller definitely consolidate some but still worth separating engagers, video viewers and WCA so they all get hit + you can see which works.
