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3 must have parts to include in your welcome email to turn a stranger into a long lasting paying customer.
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1. An eye grabbing subject line
Everything starts with this. Without your email getting opened, what’s the point of sending it?
Nothing. That’s why the subject line is so important.
Here you want to be specific.
Everything starts with this. Without your email getting opened, what’s the point of sending it?
Nothing. That’s why the subject line is so important.
Here you want to be specific.
You want to create that curiosity to get it opened.
Give a benefit that the customer is going to get in the email.
The customer only thinks what is in it for THEMSELVES.
Example:
“Welcome (name), your free bonuses I promised are inside”.
Give a benefit that the customer is going to get in the email.
The customer only thinks what is in it for THEMSELVES.
Example:
“Welcome (name), your free bonuses I promised are inside”.
2. Set solid expectations
This builds trust and that is the most important thing in creating a long lasting relationship with your customers.
Let your customers now that you’re going to send them emails. Not everyone gets that when signing up for a discount.
This builds trust and that is the most important thing in creating a long lasting relationship with your customers.
Let your customers now that you’re going to send them emails. Not everyone gets that when signing up for a discount.
And that makes you special.
You are thinking about how you’re going to affect the individual PERSON’S inbox and not the actual customers inbox. This is a valuable place for a business to get to.
Build positive energy and what to expect next.
You are thinking about how you’re going to affect the individual PERSON’S inbox and not the actual customers inbox. This is a valuable place for a business to get to.
Build positive energy and what to expect next.
Let them know how often you will email them and what about.
Example:
“Every week I will send you valuable emails with different offers like discounts products for you to take advantage of”
Example:
“Every week I will send you valuable emails with different offers like discounts products for you to take advantage of”
3. Leave your readers on “what’s next?”
This is key in getting your customers to stay with you and want to open your next email.
90% of email marketing is getting your next email opened and the welcome email is setting the tone for this.
This is key in getting your customers to stay with you and want to open your next email.
90% of email marketing is getting your next email opened and the welcome email is setting the tone for this.
You want to tease an upcoming email.
Leaving open loops, teasing what’s coming next.
A benefit in the next one or send them another free product or discount.
Make them get excited for the next email.
Leaving open loops, teasing what’s coming next.
A benefit in the next one or send them another free product or discount.
Make them get excited for the next email.
You don’t want to lie just because of teasing because that will destroy your trust and you’ll never get your emails opened again.
But, you want to tease them just a little bit. Find a good balance.
But, you want to tease them just a little bit. Find a good balance.
Example: “Keep an eye open for your next email because I will show you a free 15 page guide on how to build your email list”
I teased you just a little bit there with my free email guide in the last example. Check it out now. http://bit.ly/BuildYourLiist
Otherwise, I want to thank you for reading to this point and I hope you got value out of it. RTs on the first one are appreciated.
Have a good one.
Have a good one.
