This debate between holding companies and the consultancies is an example of bald men fighting over a comb.

Martin Sorrell or Andy Main? Accenture Interactive or AKQA Group? Are these your only choices?

The world’s moving on, clients will too https://www.campaignlive.co.uk/article/risk-taking-vs-risk-management-creatives-consultants-odds/1699350

switch the loose talk about creativity out a minute, neither the big consultancy or hold co model is designed with a respect for craft.

So the question is do you think that matters?

If not then the world will be dominated by in-housing and a few scaled massive companies *but*

If craft does matter then the future will look very different from now.

It will be about integrating a much more diverse set of specialists - working alongside client businesses who are themselves working in a very new way.

I suspect these articles will look very quaint in 5yrs