The scientific uncertainty may be resolved. But, for new products to become mainstream, uncertainties about ecosystem and legitimizing institutions need to be resolved too. Can we scale the production & delivery process? Can we address social concerns? 1/ https://twitter.com/slaskow/status/1329169344413241351

By the end of the incubation / pre-commercialization stage of many new products, uncertainties about viability of the scientific & technical idea is often resolved. That’s a major milestone, though just the first step 2/

For widespread customer adoption, social concerns about a new product needs to reduced. Let’s take penicillin, it was devoted to save solidiers’ lives, yet, doctors hesitated to prescribe it in war zones. They wanted demonstrations that it works... that it does not cause harm 3/