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Hot take: brand marketing is severely underrated.
Too many brands jump straight into advertising without truly defining their identity — their story — because of fear of falling behind.
Too many brands jump straight into advertising without truly defining their identity — their story — because of fear of falling behind.
The thing is... there is already SO much content out there, it is difficult to stand out from the noise *and* get people to advocate for your brand.
People don't want *more* content... they want content worth sharing or engaging with.
And the content you're sharing — and how you're sharing it — ultimately drives perception of your brand.
And the content you're sharing — and how you're sharing it — ultimately drives perception of your brand.
And if you're paying to promote bad content... you're only amplifying *bad* content.
The quality isn't going to change.
The quality isn't going to change.
Standing out from the noise is where branding comes in... Your unique value. Differentiation. Your WHY.
It's more than a logo and pretty colors. It's your story.
But companies skip brand strategy because it can't be measured as easily as marketing. Go figure.
It's more than a logo and pretty colors. It's your story.
But companies skip brand strategy because it can't be measured as easily as marketing. Go figure.
Hot take #2:
Design, both visual and systematic, is also underrated. But I'll stop here.
Design, both visual and systematic, is also underrated. But I'll stop here.
On that note... if you're a marketer, would you mind taking the survey below? 
It's for a good cause.
https://twitter.com/thefutureofmktg/status/1329151893390598144?s=19
It's for a good cause.
https://twitter.com/thefutureofmktg/status/1329151893390598144?s=19
