An extra 15% for indies is great news!

Dealing with the customer sentiment that 99¢ software is an expensive one-time purchase would be even better.
I think Apple knows this: there’s a reason why we’re seeing Developer Profiles on the App Store.

It helps customers realize that there are people working hard to make the apps they use every day.
What’s missing is getting folks to realize the economics of it all.

Customers have seen their favorite apps disappear from neglect, but they don’t know there’s a financial motive.

It’s a hard message to get across, but Apple is good at that!
It also shifts the conversation from a handful of developers who are in broad markets to the ecosystem as a whole.

Someone making a niche app with a hundred customer has the same problems as the camera app that’s used by millions.

But only one can make it up in scale.
You can follow @chockenberry.
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